The South Beach Diet: Is it right for you?

south-beach-diet- HealthCodes DNA

The South Beach Diet is a commercialized weight loss diet that many think of as low-fat, but it’s actually a low-carbohydrate diet. That means you eat fewer carbohydrates and an average amount of fat and protein. The famous South Beach Diet is often called a food lover’s eating plan. The low-carb eating plan is easy to follow, practical, flexible, and effective for some. Advocates say the South Beach Diet is based on the principles of living well, feeling good, keeping hunger at bay, and loving what you eat while losing excess weight and keeping it off. Many people credit the South Beach Diet with helping to lower their blood pressure, blood glucose, and triglycerides, increasing their HDL and helping to deliver a wide range of other positive health outcomes.

It was created by Miami cardiologist Dr. Arthur Agatston and dietitian Marie AlmonIt was designed to help people lose weight quickly and keep it offHowever, the South Beach eating plan doesn’t work well for everyone. Read this blog to learn the benefits and drawbacks of the South Beach Diet and if it is right for you. 

What is the South Beach Diet?

The South Beach Diet takes its name from Miami’s South Beach neighborhood, known for its beautiful beaches, Art Deco architecture, and colorful nightlife. The South Beach Diet is divided into Phase I, Phase II, and Phase III. The goal during Phase I is to eliminate cravings for sweets and starches diets. In Phase II, the focus is on maintaining your weight loss by adding complex carbohydrates back into your diet in healthy ways. During Phase III, you will be eating a stable number of foods from each food group and simply following the program’s guidelines

Does the South Beach Diet work for you?

If the South Beach Diet plan were a movie, we’d say it’s a good rental. It has some great scenes, but there are also a few. Where you’ll be bored silly and maybe feel like you want your money back. When you’re trying to lose weight, it’s only natural to look for a silver bullet. You want to find the easiest and most effective way to shed those excess pounds and keep them off. 

That’s why at HealthCodes DNA, we conduct DNA tests with results and recommendations, access to personalized diet and fitness planning technology, and lifetime consultations. Many dieters are attracted to the South Beach dieting plan because it allows you to eat. Many of your favorite foods, like eggs, lean meats, and cheese. But although the plan has its merits, it may not be suitable for everyone. There’s a time and place for this eating plan. But it may not be all that great for your body’s needs.

Why? 

Because this plan doesn’t take into account your biochemistry (i.e., how different foods affect different people since everyone is unique). For example, you might find that eating 1 cup of broccoli every day won’t bother you. At the same time, someone else will suffer from bloating and gas all day long after eating just half of that amount. Our bodies are all different and can react differently to other foods (and amounts of food). This diet doesn’t have built-in support or accountability. Unlike Weight Watchers or Jenny Craig, there’s no weekly meeting or counselor who will help keep you accountable for your eating habits. 

What does the South Beach Diet promise in the first place?

The innovator of the South beach diet promises weight loss and a healthier outlook on life without hunger or deprivation. The South Beach Diet promises a total lifestyle transformation. It will help you lose weight, improve your health, and feel great while eating delicious food. His goal was to design a diet that was easy to follow and produced results. Although the diet has no research to back it up — and many experts have criticized its overly restrictive nature — still, others say it’s an effective way to lose weight.

How South Beach diet failed to deliver its promises

Many people have had success with this diet. But many people have also got disappointed and have not had any success with the south beach diet. In the past years, a study published in the Annals of Internal Medicine found that low-carb diets were no more effective for weight loss than conventional, low-fat diets. A new study from the Harvard School of Public Health shows that people who eat red and processed meats are more likely to have heart disease.

 The study also showed that even if you practice other healthy habits, like not smoking and exercising regularly, eating red meat increases your risk of developing heart disease. The findings contradict the message of the South Beach Diet, which claims that choosing lean cuts of meat is a way to lose weight without giving up protein. Cardiologist Arthur Agatston developed the diet. It became hugely popular after he wrote a best-selling book about it in 2003. As with most fad diets, it has its share of critics, including an article titled “The South Beach Diet is deadThere’s an entire Wikipedia page dedicated to listing all the criticisms of the South Beach Diet.

Opposing Perspectives of the South Beach Diet

After introducing the south beach eating plan, over the years, people have identified many pros and cons of it. While millions of people have praised the beneficial outcomes of the South Beach Diet, others say it’s based on unproven science and only works for the select few for whom low-carb eating works well with their bodies. This has led many to cease using the South Beach Diet and discover other eating plans that work better for their genetically unique metabolisms.

Understanding the South Beach Diet Pros and Cons before applying it

Suppose you are interested in learning more about the South Beach Diet and how it can benefit you. In that case, you should take some time to consider the pros and cons below before making your final decision.

The Cons of the South Beach Dieting Program

Like all weight-loss programs, South Beach diets are not a one-size-fits-all solution. Here are ten cons why the South Beach Diet may not be proper for you:

  • You don’t have time to cook.

The South Beach diet is a low carb that encourages swapping bad carbs (processed grains and sugars) for good carbs (fresh fruits and vegetables) and lean protein (such as poultry and fish). It also encourages eating lots of eggs, cheese, and nuts. All these foods are healthy and nutritious. But they take more time to prepare than a typical cereal-and-milk breakfast or microwave dinner.

  • You can’t eat meat or dairy products.

The South Beach Diet isn’t for you if you’re vegan or vegetarian. It’s not so friendly toward those who don’t eat dairy products either because it recommends eating eggs, cheese, and yogurt. 

  • You Have No Money

The main reason why the South Beach Diet may not be suitable for you is if you have no money. This is because this diet is expensive, although it claims to save you money. The thing that makes it expensive is the fact that it requires you to buy some of the foods and beverages. That is recommended in it which you might not be able to afford. 

  • You Are Not Willing to Change Your Lifestyle 

Another reason why the South Beach Diet plan may not be suitable for you is if you are not willing to change your lifestyleThis is because this diet requires some significant lifestyle changes to work for you. For instance, one of the negatives of this diet is that it will require you to get rid of almost all carbohydrates from your life. This means that most starchy vegetables and fruits are out of the picture when using this weight loss plan. It will also require you to get rid of most of your best-choice diets.

  • It is also a deficient carb diet.

The South Beach Diet is a low-carb diet that is not for everyone. Many people do well on high carbs and do not do well on this diet. That’s why the 5-Metric Overview DNA training program from HealthCodes DNA is the most efficient way to optimize your health and diet. All plans are made exclusively for you, right down to your DNA. 

  • It’s a low-fat diet 

The South Beach Diet is also a low-fat diet, which means it does not have the rich fats that some people enjoy eating. If you’re used to eating foods high in fat, this may be a problem for you. 

  • It’s an expensive diet 

You can’t use generic store-brand foods with the South Beach Diet. So you must buy all name-brand items from their website or from the stores they tell you to go to. This makes it very costly compared to other diets out there today

  • Total avoidance of grocery foods

You can’t eat all the foods in the grocery store when you’re on this diet. They will require you to buy your food at certain places if you follow this diet program. Which makes it hard because sometimes it can be inconvenient. You must follow what they instruct you to eat or drink.

  • You’re used to eating “white” foods

One of the most noticeable differences between South Beach and other low-carb diets is that it allows you to consume certain types of white carbohydrates. Specifically, Phase 1 of the diet (the first two weeks) allows for white potatoes, white rice, and any other food made with refined grains (i.e., white bread). However, these items are eliminated in Phase 2. Suppose you’re used to eating white carbohydrates regularly. In that case, you may have a hard time adjusting to this diet — especially if you have a sweet tooth!

  • You hate seafood

Seafood lovers rejoice! The South Beach Diet allows you to eat fish and shellfish as often as possible during all three phases. But if you don’t like seafood, this diet may be challenging to follow since it limits your protein choices considerably.

The Pros of The South Beach Diet Plan

While everyone’s bodies are unique, here are ten pros of this diet that may make it a good fit for you and your lifestyle.

  • It is straightforward to follow

Since it does not require any calorie counting or measuring, it is effortless to follow, even if you have a busy lifestyle. Even though you will have three meals a day plus two snacks. You can eat on the go easily and prepare meals quickly. 

  • It offers healthy options for snacks

This diet allows for snacking between meals, and it does not include processed foods like chips or cookies. Instead, it recommends fruits, nuts, and cheese as snacks to keep your hunger under control until your next meal.

  • The South Beach Diet is an easy-to-follow diet designed for long-term weight loss.

The potential sustainability of the South Beach Diet is one of its greatest strengths.

  • It is a low carbohydrate, high protein diet plan.

Low carb, high protein diets have been shown to work better for some than others.

Cholesterol can be a major factor in determining your health, so it is important to keep it in check.

  • This diet is not as strict as the Atkins Diet or some other low-carb diets today.

This means the South Beach Diet may be more user-friendly and sustainable than other diet choices.

  • The first phase of this diet will help you lose weight quickly because it restricts most carbohydrates and allows only small amounts of fruit and vegetables in the first phase.

The three phases make it easier to enter. The South Beach Diet program in a stepwise fashion, making it an easier, more progressive lifestyle adjustment rather. Then a sudden shift may have counterproductive results for the user long-term.

  • The South Beach Diet encourages eating lots of healthy foods such as fish, chicken, turkey, and eggs and plenty of fresh fruit and vegetables. 

Consumption of fresh, natural products is the cornerstone of any healthy dieting program; the South Beach Diet is on the mark in this regard.

  • The South Beach Diet encourages eating nuts, cheese, and beans, which have various health benefits for some (low GI).

Nuts and beans have vitamins, minerals, and carbohydrates, which are all beneficial when properly integrated into your diet plan. Cheese is an excellent source of protein and fat. However, some users may have to be careful and check if they have genetic lactose intolerance which will offset the potential health benefits of consuming cheese.

  • You will not feel hungry.

You will be able to eat three meals a day plus snacks on the South Beach Diet plan.

Based on Factual Analysis, Here are Our Recommendations

Professional weight loss guidance is always the ideal route to take when considering a diet that helps you drop pounds fast. It is recommended to consult a professional dietitian or nutritionist before investing time and money into any dietary theory or program. Contact a skilled professional for advice. HealthCodes DNA weight loss uses clinical-grade technology and is individualized based on your unique needs.

If you want to see actual, sustainable results, working with a weight loss expert pays. When you partner up with our physician, you can track more than just pounds lost. HealthCodes DNA medical professionals can do lab work to see which diet is most appropriate for your health. 

If losing a few pounds is your goal, there’s a guaranteed solution at HealthCodes DNA compared to going on a fad diet or significantly restricting your intake of certain foods to manage weight. It is vital to pay close awareness to factors including your personal genetics, medical history, age, race, gender, lifestyle choices, and family size can make a real difference in what type of diet you should go on.

 Working with clinical genetic testing technology at HealthCodes DNA provides professional weight loss guidance and a support system with a vast amount of medical knowledge. They can assist and guide you toward the proper diet to meet your individual needs.

Wrapping up the Discussion on the South Beach Diet, and Our Recommendations

While the South Beach Diet has shown to be helpful for some. There is no one-size-fits-all approach when it comes to dieting. That’s why there are some people who simply just do not respond well to the South Beach Diet, while others do. These differences are in our DNA, just like how our hair, skin, and eye color are different. So there are differences inside our bodies’ metabolisms, food sensitivities, and aerobic versus anaerobic fitness potentials.

HealthCodes DNA provides proven breakthrough DNA health testing programs that make it possible to finally live healthfully on your terms. 

At HealthCodes DNA, you can detect your genetic predisposition to lifestyle behaviors such as alcohol and sugar consumption, cholesterol and blood pressure levels, and sensitivity to certain pharmaceuticals. Also, you can get a health and nutrition report for your DNA or that of an immediate family member to learn about inherited traits and genetic vulnerabilities, such as heart disease, cancer, diabetes, and more.

You will have an opportunity to access a personalized at-home DNA test, customized diet, along with exercise technology system to yield sustainable lifestyle changes. Take the next step in optimizing your diet by visiting our home page today.

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Full Privacy Statement

This privacy statement applies to all websites owned and operated by HealthCodes DNA, LLC (“HealthCodes DNA”), including healthcodesdna.com and register.healthcodesdna.com Our Privacy Statement is designed to help you better understand how we collect, use, store, process, and transfer your information when operating our website, mobile apps, products, software and other services (collectively “Service” or “Services“).

  1. Key Definitions
  2. Aggregate Information: information that has been combined with that of other users and analyzed or evaluated as a whole, such that no specific individual may be reasonably identified.
  3. Anonymized Information: information that has been stripped of your Registration Information (e.g., your name and contact information) and other identifying data such that you cannot reasonably be identified as an individual.
  4. Individual-level Information: information about a single individual’s genotypes, diseases, other traits, or characteristics, but which is not necessarily tied to Registration Information.
  5. Personal Information: information that can be used to identify you, either alone or in combination with other information. HealthCodes DNA collects and stores the following types of Personal Information:
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    2. Genetic Information: information regarding your genotype (e.g. the As, Ts, Cs, and Gs at particular locations in your genome), generated through processing of your saliva by HealthCodes DNA or by its contractors, successors, or assignees; or otherwise processed by and/or contributed to HealthCodes DNA.
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  2. Principles

The following are our core privacy principles:

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  2. We will not sell, lease, or rent your individual-level information (i.e., information about a single individual’s genotypes, diseases or other traits/characteristics to any third-party or to a third-party for research purposes without your explicit consent.
  3. We understand and respect the sensitive nature of the information you may provide to us, including information about your genetic characteristics, disease conditions, racial and ethnic origin, etc. To that end, we strive to be transparent in our collection, use and disclosure of this information and to ask for your explicit consent to share such sensitive information with third-parties. Please see below to learn more about our sharing and consent practices.
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Please review this Privacy Policy and our Terms of Service. By using our Services, you agree to all of the policies and procedures described in the foregoing documents. HealthCodes DNA, LLC is referred to herein as HealthCodes DNA (or “we,” “us,” “our”) and includes all of our commonly owned companies.

  1. What information we collect
    1. Information you provide directly to us
    2. Registration Information.When you register an account with us or purchase our Services, we collect personal information, such as your name, date of birth, billing and shipping address, payment information (e.g., credit card) and contact information such as your email and phone number.
    3. Self-Reported Information.You have the option to provide us with additional information about yourself through surveys, forms, features or applications. For example, you may provide us with information about your personal traits (e.g., eye color, height), ethnicity, disease conditions (e.g. Type 2 Diabetes), other health-related information (e.g. pulse rate, cholesterol levels, visual acuity), and family history information (e.g. information similar to the foregoing about your family members). Where you are disclosing information about a family member, you should make sure that you have permission from the family member to do so.
  • User Content. Some of our Services allow you to create and post or upload content, such as data, text, software, music, audio, photographs, graphics, video, messages, or other materials that you create or provide to us through either a public or private transmission (“User Content“). For example, User Content includes any post or message you place on HealthCodes DNA’s community forums.
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  3. Referral Information and Sharing. When you refer a person to HealthCodes DNA or choose to share results information with another person, we will ask for that person’s email address. We will use the email address solely, as applicable, to make the referral or to share your results information, and we will let your contact know that you requested the communication. By participating in a referral program or by choosing to share information with another person, you confirm that the person has given you consent for HealthCodes DNA to communicate (e.g., via email) with him or her. The person you referred may contact us at info@HealthCodesDNA.com to request that we remove this information from our database. For more information on our referral program, contact us at support@HealthCodesDNA.com.
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  2. Customer service. When you contact us at support@HealthCodesDNA.com or correspond with us about our Service, we collect information to: track and respond to your inquiry; investigate any breach of our Terms of Service, Privacy Policy or any applicable laws or regulations; and analyze and improve our Services.
  3. Information related to our genetic testing services
  1. Saliva sample and bio-banking. To use our genetic testing services, you must purchase, or receive as a gift, a HealthCodes DNA wellness kit, register an online account, and ship your saliva sample to our third-party laboratory. Once received, your saliva sample will be identified by its unique barcode, along with your gender and your year of birth. The barcode label identifies you to us but not to our third-party laboratory. Your saliva samples and DNA are destroyed after the laboratory completes its work, unless the laboratory’s legal and regulatory requirements require it to maintain physical samples.
  2. Genetic Information. Genetic Information refers to features of your DNA that distinguish you from other people (e.g. the As, Ts, Cs, and Gs at particular locations in your genome) and is generated when we analyze and process your saliva sample, or when you otherwise contribute or access your Genetic Information through our Services. Genetic Information includes the HealthCodes DNA Results information reported to you as part of our Services, and may be used for other purposes, as outlined in Section 4 below.

 

  1. Information collected through tracking technology (e.g. from cookies and similar technologies)

Web Behavior Information. We and our third-party partners use cookies and similar technologies (such as web beacons, tags, scripts and device identifiers) to help us recognize you, customize and improve your experience, provide security, analyze usage of our Services (such as to analyze your interactions with the results, reports, and other features of the Service), gather demographic information about our user base, to offer our products and services to you, to monitor the success of marketing programs, and to serve targeted advertising on our site and on other sites around the Internet. We and our third-party partners do not use your sensitive information, such as Genetic Information and Self-Reported Information for targeted advertising. We may receive reports based on the use of these technologies by these companies on an individual as well as aggregated basis. Users can control the use of cookies at the individual browser level. If you reject cookies, you may still use our site, but your ability to use some features or areas of our site may be limited.

As is true of most websites, we gather certain information automatically and store it in log files. This information may include internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and/or clickstream data. We may combine this automatically collected log information with other information we collect about you, such as your user profile ID or order number. We do this to improve services we offer you, and to improve marketing, analytics, and site functionality.

When you access our Service by or through a mobile device, we may receive or collect and store a unique identification numbers associated with your device or our mobile application (including, for example, a UDID, Unique ID for Advertisers (“IDFA”), Google Ad ID, or Windows Advertising ID), mobile carrier, device type, model and manufacturer, mobile device operating system brand and model, phone number, and, depending on your mobile device settings, your geographical location data, including GPS coordinates (e.g. latitude and/or longitude) or similar information regarding the location of your mobile device.

Because HealthCodes DNA relies on third-party ad networks who may track you across websites over time for advertising purposes, we are not able to respond to your selection of the “Do Not Track” option provided by your browser. We cannot advise on whether your selection of “Do Not Track” option will have any effect on the collection of cookie information by the third-parties who collect such cookie information on our site.

Third-parties with whom we partner to provide certain features on our site or to display advertising based upon your Web browsing activity use Flash Cookies (Local Shared Objects) to collect and store information. To learn how to manage privacy and storage settings for Flash cookies click here.

Google Analytics. Google Analytics is used to perform some of the tasks listed above. We use the User-ID feature of Google Analytics to combine behavioral information across devices and sessions (including authenticated and unauthenticated sessions). We have enabled the following Google Analytics Advertising features: Remarketing, Google Display Network Impression Reporting, Google Analytics Demographics and Interest Reporting, and DoubleClick Campaign Manager integration. We do not merge information collected through any Google advertising product with individual-level information collected elsewhere by our service. Learn more about how Google collects and uses data here. To opt out of Google Analytics Advertising Features please use Google Ad Settings or the links provided in section 2.b.c.ii (“Targeted advertising” service providers). To opt out of Google Analytics entirely please use this link.

  1. Other Types of Information.

We are always working to enhance our Services with new products, applications and features that may result in the collection of new and different types of information. We will update our privacy statement, as needed.

  1. How we use and share information

HealthCodes DNA will use and share your personal information with third-parties only in the ways that are described in this privacy statement.

  1. Using information to provide, analyze and improve our Services

We use the information described above in Section 3 to operate, provide, analyze and improve our Services. These activities may include, among other things, using your information in a manner consistent with other commitments in this privacy statement, to:

  1. open your account, enable purchases and process payments, communicate with you, and implement your requests (e.g., referrals);
  2. host our website, run our mobile application(s), authenticate your visits, provide custom, personalized content and information, and track your usage of our Services;
  • conduct analytics to improve and enhance our Services;
  1. offer new products or services to you, including through emails, promotions or contests;
  2. implement online marketing campaigns and targeted advertising, including by utilizing third-party ads (subject to your cookie settings and preferences), and to measure the effectiveness of our marketing and targeted advertising;
  3. conduct surveys or polls, and obtain testimonials;
  • process and deliver your genetic testing results;
  • perform research & development activities, which may include, for example, conducting data analysis and research in order to develop new or improve existing products and services, and performing quality control activities.

You may be able to opt-in, opt-out or otherwise adjust your preferences of having your information used for certain of these activities. Please see below to learn more.

We use mobile analytics software to allow us to better understand the functionality of our Mobile Software on your phone. This software may record information such as how often you use the application, the events that occur within the application, aggregated usage, performance data, and where the application was downloaded from. We do not link the information we store within the analytics software to any personally identifiable information you submit within the mobile application.

  1. Using information with your consent

You have the choice to participate in HealthCodes DNA Research by providing your consent. “HealthCodes DNA Research” refers to research aimed at publication in peer-reviewed journals and other research funded by the federal government (such as the National Institutes of Health – NIH) conducted by HealthCodes DNA. HealthCodes DNA Research may be sponsored by, conducted on behalf of, or in collaboration with third-parties, such as non-profit foundations, academic institutions or pharmaceutical companies.  HealthCodes DNA Research may study a specific group or population, identify potential areas or targets for therapeutics development, conduct or support the development of drugs, diagnostics or devices to diagnose, predict or treat medical or other health conditions, work with public, private and/or non-profit entities on genetic research initiatives, or otherwise create, commercialize, and apply this new knowledge to improve health care. HealthCodes DNA Research uses your aggregate or individual-level Genetic Information and Self-Reported Information as specified in the Terms of Service.

Consent process for research. Your Genetic Information and Self-Reported Information may be used for HealthCodes DNA Research only if you have consented to this use by completing a Research Initiatives Consent Document. If you have completed a Research Initiatives Consent Document:

  1. Your aggregated, de-identified Genetic Information may be used for either philanthropic or commercial research purposes as set forth more fully the Research Initiatives Consent Document.
  2. When your Genetic Information and Self-Reported Informationis being used for research purposes, it will not be linked to your Registration Information.
  1. Withdrawing your Consent.You may withdraw your consent to participate in HealthCodes DNA Research Initiatives at any time by emailing us at support@healthcodesdna.com. HealthCodes DNA will not include your Genetic Information or Self-Reported Information in new research occurring after 30 days from the receipt of your request. Any research involving your data that has already been performed or published prior to our receipt of your request will not be reversed, undone, or withdrawn. If you withdraw your consent for research your Genetic Information and Self-Reported Information may still be used by us and shared with our third-party service providers to provide and improve our Services (as described in Section 4.a), and shared as Aggregate Information that does not identify you as an individual (as described in Section 4.d).
  2. What happens if you do NOT consent to HealthCodes DNA Research?If you do not complete a Research Initiatives Consent Document or any additional consent agreement with HealthCodes DNA, your information will not be used for HealthCodes DNA Research Initiatives and you will not be able to use HealthCodes DNA Services.
  1. Recruiting for external research

Academic institutions, healthcare organizations, and other groups are always conducting interesting new research projects. We want to make you aware of these opportunities. While we do not share individual-level Genetic Information or Self-Reported Information with third-parties without your consent, from time to time we may inform you of third-party research opportunities for which you may be eligible. For example, if a university tells us about a new cancer research project, we may send an email to HealthCodes DNA members who potentially fit the relevant eligibility criteria based on their Self-Reported Information to make them aware of the research project and provide a link to participate with the research organization conducting the study.

  1. Information we share with third-parties
  • General service providers.We share the information described above in Section 3 with our service providers, as necessary to provide their services to us. Service providers are third-parties (other companies or individuals) that help us to provide, analyze and improve our Services. For example, we work with third-party laboratories and contractors to process and analyze your saliva sample for purposes of generating your Genetic Information

NOTE: Our service providers act on HealthCodes DNA’s behalf. While we implement procedures and contractual terms to protect the confidentiality and security of your information, we cannot guarantee the confidentiality and security of your information due to the inherent risks associated with storing and transmitting data electronically.

When you purchase a testing kit and report from HealthCodes DNA, you are instructed to send a saliva sample to our third-party laboratory with a unique barcode label. The unique barcode identifies you to us but not to the laboratory. We may also be required to provide to the laboratory, your sex and date of birth or age pursuant to clinical laboratory requirements such as the Clinical Laboratory Improvement Amendments (CLIA). No other Registration Information such as your name, address, email, phone number or other contact information) is required or provided to the laboratory. The receiving personnel at the laboratory will remove and discard your “sender information” from the packaging (e.g., name, address) before testing personnel receive the samples for processing. Receiving personnel do not perform testing, and testing personnel handle saliva samples that are labeled only with the unique barcode. DNA and saliva samples are destroyed after the laboratory completes its work, provided that laboratory legal and regulatory requirements no longer require the actual samples to be maintained. A de-identified copy of genotyping data may be kept in accordance with CLIA. The laboratory securely sends the resulting Genetic Information to our third party reporting company along with your unique barcode. Genetic Information is stored securely on our servers; the laboratory also stores your Genetic Information, but again, labeled only with the barcode.

  • “Targeted advertising” service providers.We may permit third-party advertising networks and providers to collect Web Behavior Information on our Service to help us to deliver targeted online advertisements (“ads”) to you. They use cookies and similar technologies (such as JavaScript, beacons, device identifiers, location data, and clear gifs) to compile information about your browser’s or device’s visits and usage patterns on our Services and on other websites over time, which helps to better personalize ads to match your interests, and to measure the effectiveness of ad campaigns.

If you wish to not have this information used for the purpose of serving you targeted ads, you may be able to opt-out of many advertising networks by visiting here and here (if you are located in Canada, click here; or if you are located in the European Union click here). Please note this does not mean that you have opted-out of being served advertising. You will continue to receive generic ads.

  • Aggregate information.We may share aggregate information with third-parties, which is any information that has been stripped of your Registration (e.g., your name and contact information) and aggregated with information of others so that you cannot reasonably be identified as an individual (“Aggregate Information”). This Aggregate Information is different from “individual-level” information. Individual-level Genetic Information or Self-Reported Information of data about a single individual’s genotypes, diseases or other traits/characteristics information. For example, Aggregate Information may include a statement that “30% of our female users share a particular genetic trait,” without providing any data or testing results specific to any individual user. We may provide such Aggregate Information in commercial arrangements with our business partners. In contrast, individual-level Genetic Information could reveal whether a specific user has a particular genetic trait, or all of the Genetic Information about that user. HealthCodes DNA will ask for your consent to share individual-level Genetic Information or Self-Reported Information with any third-party, other than our service providers as necessary for us to provide the Services to you.
  • Information we share with commonly owned entities.We may share some or all of your information with other companies under common ownership or control of HealthCodes DNA, which may include our subsidiaries, our corporate parent, or any other subsidiaries owned by our corporate parent in order to provide you better service and improve user experience. We may provide additional notice and ask for your consent if we wish to share your information with our commonly owned entities in a materially different way than discussed in this Privacy Statement.
  1. Disclosures required by law

Under certain circumstances your information may be subject to disclosure pursuant to judicial or other government subpoenas, warrants, or orders, or in coordination with regulatory authorities, we may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements. HealthCodes DNA will preserve and disclose any and all information to law enforcement agencies or others if required to do so by law or in the good faith belief that such preservation or disclosure is reasonably necessary to: (a) comply with legal or regulatory process (such as a judicial proceeding, court order, or government inquiry) or obligations that HealthCodes DNA may owe pursuant to ethical and other professional rules, laws, and regulations; (b) enforce the HealthCodes DNA Terms of Service and other policies; (c) respond to claims that any content violates the rights of third-parties; or (d) protect the rights, property, or personal safety of HealthCodes DNA, its employees, its users, its clients, and the public.

NOTE: If you are participating in HealthCodes DNA Research, HealthCodes DNA will withhold disclosure of your personal information involved in such research in response to judicial or other government subpoenas, warrants or orders in accordance with any applicable Certificate of Confidentiality that HealthCodes DNA and/or any of its third party providers has obtained from the National Institutes of Health (NIH). There are limits to what the Certificate of Confidentiality covers so please visit the Certificates of Confidentiality Kiosk ( https://grants.nih.gov/grants/policy/coc/index.htm).

  1. Your choices
  2. Access to your account

If your Registration Information changes, you may access, correct or update most of it from your Account page. You may also modify and delete certain of your information. Please note that you may not be able to delete User Content that has been shared with others through the Service and that you may not be able to delete information that has been shared with third-parties, though we can work with you to prohibit your data from being shared with third-parties in the future. We will respond to your request to access within 30 days.

  1. Marketing communications

By registering for an account, you are agreeing that we may send you promotional emails about our Services. You can opt-out of such emails by clicking the “unsubscribe” button at the bottom of any of our or third-party promotional email communications. Please note that you may not opt-out of receiving non-promotional messages regarding your account, such as technical notices, purchase confirmations, or Service-related emails.

  1. Information you choose to share with others

You may decide to disclose your personal information to friends and/or family members, doctors or other health care professionals, and/or other individuals outside of our Services, including through third-party services such as social networks and third-party apps that connect to our website and mobile apps through our application programming interface (“API”). These third-parties may use your personal information differently than we do under this Privacy Statement. Please make such choices carefully and review the privacy policies of all other third-parties involved in the transaction. For example, if you have enabled a HealthCodes DNA sharing feature with another person who downloads a third-party app that uses our API, your information may also be obtained by that third-party app developer and, potentially, by other users of that third-party app.

In general, personal information, once shared or disclosed, can be difficult to contain or retrieve. HealthCodes DNA will have no responsibility or liability for any consequences that may result because you have released or shared personal information with others.

  1. Account closure

If you no longer wish to participate in our Services or no longer wish to have your personal information be used, you may close your account by sending a request to support@healthcodesdna.com. When closing an account, we remove all Genetic Information within your account (or profile) within thirty (30) days of our receipt of your request. As stated in any applicable Consent Document, however, Genetic Information and/or Self-Reported Information that you have previously provided and for which you have given consent to use in HealthCodes DNA Research cannot be removed from ongoing or completed studies that use the information. Our contracted genotyping laboratory may also retain your Genetic Information as required by local law and we may retain backup copies for a limited period of time pursuant to our data protection policies. In addition, we retain limited Registration Information related to your order history (e.g., name, contact, and transaction data) as long as your account is active or as needed to provide you services, as well as for accounting, audit and compliance purposes.

  1. Important Information
  2. Security measures

HealthCodes DNA takes seriously the trust you place in us. To prevent unauthorized access or disclosure, to maintain data accuracy, and to ensure the appropriate use of information, HealthCodes DNA uses a range of physical, technical, and administrative measures to safeguard your Personal Information. In particular, all connections to and from our website and mobile application are encrypted using Extended Validation Secure Socket Layer (EV SSL) technology.

Please recognize that protecting your Personal Information is also your responsibility. We ask you to be responsible for safeguarding your password, secret questions and answers, and other authentication information you use to access our Services. You should not disclose your authentication information to any third-party and should immediately notify HealthCodes DNA of any unauthorized use of your password. HealthCodes DNA cannot secure Personal Information that you release on your own or that you request us to release.

Your information collected through the Service may be stored and processed in the United States or any other country in which HealthCodes DNA or its subsidiaries, affiliates or service providers maintain facilities and, therefore, your information may be subject to the laws of those other jurisdictions which may be different from the laws of your country of residence.

  1. Business transactions

In the event that HealthCodes DNA goes through a business transition such as a merger, acquisition by another company, or sale of all or a portion of its assets, your information will likely be among the assets transferred. In such a case, your information would remain subject to the promises made in any pre-existing Privacy Statement.

  1. Linked websites

HealthCodes DNA provides links to third-party websites operated by organizations not affiliated with HealthCodes DNA. HealthCodes DNA does not disclose your information to organizations operating such linked third-party websites. HealthCodes DNA does not review or endorse, and is not responsible for, the privacy practices of these organizations. We encourage you to read the privacy statements of each and every website that you visit. This Privacy Statement applies solely to information collected by HealthCodes DNA.

  1. Children’s privacy

HealthCodes DNA is committed to protecting the privacy of children as well as adults. Neither HealthCodes DNA nor any of its Services are designed for, intended to attract, or directed toward children under the age of 18. A parent or guardian, however, may collect a saliva sample from, create an account for, and provide information related to, his or her child. The parent or guardian assumes full responsibility for ensuring that the information that he/she provides to HealthCodes DNA about his or her child is kept secure and that the information submitted is accurate.

  1. Changes to this Privacy Statement

Whenever this Privacy Statement is changed in a material way, a notice will be posted as part of this Privacy Statement and on our customers’ account login pages for 30 days. After 30 days the changes will become effective. In addition, all customers will receive an email with notification of the changes prior to the change becoming effective.

  1. Contact Information

If you have questions about this Privacy Statement, please email HealthCodes DNA at info@HealthCodesDNA.com.