Does ReIgnite Really Accelerate Fat Burning?

Reignite Weight Loss Supplement - Healthcodes DNA™

How does the ReIgnite weight loss supplement work?

The Reignite weight loss supplement claims to boost energy and help people lose weight. Does it really deliver on this promise?

The company behind the product says that ReIgnite is based on a real-world application of the science of mitochondria, which are tiny energy-generating organelles within our cells.

The company says that Relgnite will boost your energy levels, help you lose weight, and improve your overall health, but does it work?

In this article, we’ll look at what Relgnite does and whether or not there is any scientific evidence to back up these claims.

What is ReIgnite?

Reignite is a dietary supplement that claims to help you lose weight by boosting mitochondrial function. 

You can purchase it directly from the manufacturer and other online retailers and affiliates.

According to one of their product affiliate websites, Reignite is a combination of these natural ingredients: 

– Apple Cider Vinegar ACV 700mg  

– Chromium (as Chromium Picolinate) 200mg

– Black Cumin (Nigella Sativa) Seed Extract 50mg

– Ginger ( Zingiberofficinale), Rhizome 100mg

– Caffeine (from Green Coffee Beans), 40mg

– Dynamine Methylliberine 25mg

– Fucoxanthin (from Seaweed) 10% 25mg

– Grapefruit ( Citrus paradise Whole Fruit Pectin 5. mg

– Citrus aurantium Fruit Extract 50% Citrus Bioflavonoids 5mg

– Gardenia Fruit Extracts 5mg

– Phellodendron amurense Berberine

– Black Pepper

– Turmeric (Curcuma longa) Rhizome Extract 95% Curcuminoids 40mg (Source)

However, as mentioned above, the Reignite components cannot be found on the product website as claimed.

Moreover, the claim that these ingredients “are clinically proven to boost metabolism and burn fat” is not scientifically proven.

The website stated that the product could be “simply taken with a glass of water first thing in the morning.” However, the website does not specify the appropriate dosage.


Reignite Weight Loss Supplement - Healthcodes DNA™

How does ReIgnite work for weight loss?

Reignite works by helping you to lose weight and boost your metabolism, increasing your energy levels and reducing cravings. 

The company’s website explains that it does this using a proprietary blend of ingredients but does not list them in detail and has no evidence to back up its claims.

What are the components of ReIgnite?

– Apple Cider Vinegar ACV 700mg: Apple cider vinegar may contribute to weight loss by promoting satiety, lowering blood sugar, and reducing insulin levels, but more research is needed to ascertain this claim (1).

– Chromium (as Chromium Picolinate) 200mg: Chromium is believed to help the body process carbohydrates and fats (1)

– Black Cumin (Nigella Sativa) Seed Extract 50mg: Black seed oil has been shown to have many health benefits and may aid in the following conditions:

    – Inflammation

    – Asthma

    – High Cholesterol

    – Metabolic Syndrome

    – Autoimmune Disorders

    – Diabetes

    – eczema

    – psoriasis

    – acne (1) (2)

– Ginger ( Zingiber Officinale), Rhizome 100mg. It is said to be effective in treating the following:

    – Arthritis, 

    – cramps, 

    – sprains, 

   – sore throats, 

    – rheumatism, 

    – muscular aches, 

    – pains, vomiting,     

    – constipation, 

    – indigestion, 

    – hypertension, 

    – dementia, 

    – fever and infectious diseases. (3)

Additional ingredients & effects of ReIgnite

– Caffeine (from Green Coffee Beans), 40mg: Many research also suggests that green coffee bean extract could have health benefits, such as improving blood pressure, and cholesterol levels and reducing body weight(4)

– Dynamine Methylliberine 25mg: A study shows that Combining Dynamine and coffee might be more effective and improve Mood, Energy, Fatigue, Alertness, Focus, Creativity, Concentration, and Motivation, while decaf coffee alone only improved minimal effects (5)

– Fucoxanthin (from Seaweed) 10% 25mg: A study carried out on humans showed the effects of fucoxanthin on weight loss. In one study, the combination of 300 mg pomegranate seed oil and 300 mg brown seaweed extract containing 2.4 mg fucoxanthin showed weight loss effects. When obese women were treated with this combination of ingredients for 16 days, their body weight and liver fat content decreased (6) (7).

– Grapefruit (Citrus paradise Whole Fruit Pectin 5. Mg:  Grapefruit has been proven effective for weight loss and other medical conditions, but with limited evidence (8).

– Citrus aurantium Fruit Extract 50% Citrus Bioflavonoids 5mg: More studies and clinical trials on bitter orange’s weight loss properties (synephrine) are required because the pieces of evidence provided are mixed (9)

– Gardenia Fruit Extracts 5mg: One of Gardenia Fruit Extracts ingredient (Geniposide) is known to be effective in inhibiting body weight gain and enhancing abnormal lipid levels, high insulin levels, impaired glucose intolerance, and insulin resistance (10).

– Phellodendron amurense Berberine: a scientist has confirmed that it has fantastic benefits for lots of different health challenges, including weight loss(11) (12)

– Black Pepper: The ingredient in black pepper known as piperine may help stop fat by preventing the formation of new fat cells (13)

– Turmeric (Curcuma longa) Rhizome Extract 95% Curcuminoids 40mg: Recent studies show that turmeric extracts can help in weight loss(14)


Reignite Weight Loss Supplement - Healthcodes DNA™

Is the ReIgnite weight loss supplement FDA approved?

The Food and Drug Administration has not evaluated the statements made regarding these products. 

The efficacy of these products has not been confirmed by FDA-approved research, and individual results may vary.

Hence, it is not an FDA-approved product yet!

We recommend you consult your dietician or doctor before making your final decision on the ReIgnite weight loss supplement purchase.

What about mitochondria boosting, as claimed by ReIgnite manufacturers?

Mitochondria boosting supplements are a type of supplement intended to help improve the energy levels in your body. 

The main ingredients in these types of supplements are typically vitamins, minerals, and amino acids. 

These ingredients are designed to increase the energy produced by your body and make you feel more alert throughout the day.

Mitochondria are where most of your body’s oxidative stress occurs. Oxidative stress, in turn, increases disease prevalence. 

You must keep your mitochondria healthy to live a longer, healthier life!

There are several micronutrients required in mitochondrial function, and these include: 

– B vitamins, 

– Ascorbic acid, 

– α-tocopherol, 

– Selenium, 

– Zinc, 

– Coenzyme Q10, 

– Caffeine, 

– Melatonin, 

– Carnitine, 

– Nitrate, 

– Lipoic acid, 

– Taurine. 

Therefore, you must get an adequate intake of the above nutrients from well-balanced diets and workout plans. (source).

How do boosted mitochondria connect with weight loss?

Weight loss has a lot to do with mitochondrial boosting.

Mitochondria are little organelles that live inside your cells and help them produce energy, which is what you need for all your metabolic processes. 

A slowed metabolism leads to weight gain and other problems like diabetes and heart disease.

So how does mitochondrial boosting help with weight loss? It increases your metabolic rate, so you burn more calories and fat throughout the day. 

It can help you lose weight quicker and easier than ever before!

When you eat healthy foods and exercise often, the muscles will burn fat better, which helps you lose weight.

Thus, the more fat you burn, the higher your energy level. The extra energy will also boost digestion and nutrient absorption.

In addition, losing weight also decreases insulin resistance so your body can use food properly (Source).

Who can use the ReIgnite weight loss supplement?

Consult with your doctors or learn about your genetic makeup before using any supplements, including Reignite. 

Do not give ReIgnite to children under 18 years old.

Additionally, ReIgnite may cause adverse effects for pregnant women and breastfeeding mothers.

Product safety concerns exist because ReIgnite is not fully clinically tested and verified.


– 60-day money-back guarantee and 48-hour refunds for product dissatisfaction.

– Use it for at least 90-180 days for long-term effectiveness

– ReIgnite is a potentially effective mitochondrial booster

– It is a potential fat-burning supplement

– Serves as a body stimulant

– This supplement targets the cellular energy barriers behind unwanted weight gain

– Mitochondrial improvement shown in a matter of days

– It helps remove the most stubborn belly fat and reduces metabolism

– Saves costs of gym membership since it claims to not require exercise

– Ability to enjoy your favorite diets and foods without fear of gaining weight

– May give you the ideal body shape

– Works for anyone above 18


– There’s not enough information on their website to recommend it for weight loss

– No physical contact is provided on the website, except on the product label

– The significant reviews were based on their affiliate’s reviewer and remarks

– You can find only three users reviews on their website

– No scientific proof to back up their claims

– No proof of FDA approval

– Might not be suitable for everyone as claimed

– No clinical trials on the product

– Only a 60-day money-back guarantee can trigger someone to buy this product

– ReIgnite is only available online

– It takes up to 5-7 days to get your order if you’re in the US

– ReIgnite shipment outside the US may take 8-15 days


Reignite Weight Loss Supplement - Healthcodes DNA™

What are the health benefits of ReIgnite weight loss supplement?

Benefits of ReIgnite Weight Loss supplement include:

– Weight loss is not just about the number on the scale.

– ReIgnite will help you lose weight in a way that doesn’t require extreme dieting or exercise. 

– Increased energy levels

– Better mood and sleep quality

– Enhanced focus and concentration

– Strengthened mental clarity

– Improved cell energy

– It promises quick weight loss

What are the side effects of ReIgnite weight loss supplement?

According to the ReIgnite website, the product has no adverse side effects. Still, a study conducted in 2021 by a medical research organization warned individuals to stay-off fat burner supplement drugs. Researchers say to avoid fat burners because they don’t make their fat cells magically disappear. 

Instead, they work by helping weight loss in other ways that may be harmful to your health in the long run.

Aside from that, here are the likely side effects of the ReIgnite weight loss supplement based on the ingredients:

Main Ingredients & their effects

– Apple Cider Vinegar may cause some side effects (1)

– Chromium (as Chromium Picolinate): Some studies using cell cultures have claimed that chromium picolinate causes oxidative stress and DNA damage (2)

– Black Cumin (Nigella Sativa) Seed Extract: It may cause nausea and bloating (1) (2). Black cumin may interact with medications processed through the cytochrome P450 pathway, like warfarin (Coumadin) and metoprolol (4) (5). it may also potentially cause acute kidney failure (6)

– Ginger ( Zingiber Officinale), Rhizome: It may cause these side effects. The feeling of burning mouth and throat, abdominal pain, diarrhea, and heartburn. (7)

– Caffeine (from Green Coffee Beans): The caffeine in green coffee is like the caffeine in brewed coffee and can cause side effects such as headache, stomach upset, and Anxiety.

Use of caffeine is not recommended for people with these health conditions: Glaucoma, Anxiety, Diabetes, High blood pressure, Irritable bowel syndrome, Osteoporosis, bleeding disorders, pregnant women, and breastfeeding mothers (8

Additional Ingredients & their effects

– Dynamine Methylliberine: This study shows that Dynamine may contain side effects like caffeine (9)

– Fucoxanthin (from Seaweed): No side effects have been reported on fucoxanthin because only one clinical trial on mice has been conducted on it(10), which means more studies need to be done to ascertain its effectiveness for weight loss.

– Grapefruit (Citrus paradise Whole Fruit Pectin: Grapefruit has been proven effective for weight loss and other medical conditions, but with limited evidence (11). 

– Citrus aurantium Fruit Extract 50% Citrus Bioflavonoids: Many sports groups like the National Collegiate Athletic Association (NCAA) have banned athletes from using it due to the presence of body stimulants (“synephrine”) content in it.(12) (13)

– Not recommended for people with a medical condition like high blood pressure, an irregular heartbeat, or glaucoma (14)

– It contains furanocoumarin, an ingredient that may cause the same medication interactions as grapefruit juice(15

– Gardenia Fruit Extracts: This extract does not show adverse side effects from the manufacturer’s side. However, the data from other sources tells another story. Here are some potentially harmful side effects of this extract, as shown in other studies: 

– Anxiety. 

– Cancer. 

– Constipation.

– Dementia

– Depression.

– Diabetes. 

– Fever.

– Headache (16)

– Phellodendron amurense Berberine: It might cause heartburn, tiredness, headache, shaking hands, sexual dysfunction, or thyroid dysfunction. (17)

– Black Pepper: The Piperine, a chemical in black pepper, may cause a bleeding condition (18)

– Turmeric (Curcuma longa) Rhizome Extract 95% Curcuminoids: People who take large doses can have side effects, such as allergic reactions, nausea, vomiting, stomach pain, constipation, skin rash, or diarrhea(19

Conclusion & next steps

Many studies have proved that people cannot achieve sustainable, significant, and long-term weight loss with mere supplements except through a DNA health testing kit.

Based on the available evidence, Reignite does not seem to work for everyone as claimed because there is nothing to support their claims or the efficacy of this supplement. 

As such, we only propose consuming ReIgnite after consulting your physician.

However, do not lose hope in finding ways to lose weight efficiently! The best way to understand how your body processes macros and loses weight is with a DNA nutrition and fitness test offered by HealthCodes DNA. 

The question: Is genetic testing necessary for your weight loss journey?

Yes! It is vital to learn how genes affect your health. By understanding your DNA, you will achieve weight loss goals faster. Additionally, you will not need to make unnecessary sacrifices or mistakes during your weight loss journey.

DNA profiling is a convenient and affordable way to learn vital information about how you respond to certain foods. Imagine the convenience of knowing which nutrients will help your body maintain a healthy weight!

HealthCodes DNA will build your DNA test results with a custom diet and workout plan that befits your unique needs and lifestyle.

Learn more about how genetic testing can further empower your weight loss from HealthCodes DNA.

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These “privacy highlights” provide an overview of some core components of our data handling practices. Please be sure to readour full privacy statement below.

  1. We collect information when you register an account, self-report information through surveys, forms, features or applications, use our Services, upload your own content to our Services, use social media connections and features, refer your contacts to us, share information through various interactions with us and our partners, and via cookies and similar tracking technologies.
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By agreeing to our Privacy Statement and Terms of Service, you consent to sensitive information, such as information about your health, Genetic Information, and Self-Reported Information such as racial and ethnic origin and sexual orientation (where you provide it) being used by us to:

  1. analyze and provide you with our Services;
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  3. monitor and improve existing products or services that we offer or to develop new products and services

We will not use your sensitive information without your consent unless: (i) the information has been anonymized or aggregated so that you cannot reasonably be identified as an individual; or (ii) a legal obligation requires us to use it in some way e.g. a court order requires us to disclose the information.

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  2. We will not sell, lease, or rent your individual-level information (i.e., information about a single individual’s genotypes, diseases or other traits/characteristics) to any third-party or to a third-party for research purposes without your explicit consent.
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Full Privacy Statement

This privacy statement applies to all websites owned and operated by HealthCodes DNA, LLC (“HealthCodes DNA”), including and Our Privacy Statement is designed to help you better understand how we collect, use, store, process, and transfer your information when operating our website, mobile apps, products, software and other services (collectively “Service” or “Services“).

  1. Key Definitions
  2. Aggregate Information: information that has been combined with that of other users and analyzed or evaluated as a whole, such that no specific individual may be reasonably identified.
  3. Anonymized Information: information that has been stripped of your Registration Information (e.g., your name and contact information) and other identifying data such that you cannot reasonably be identified as an individual.
  4. Individual-level Information: information about a single individual’s genotypes, diseases, other traits, or characteristics, but which is not necessarily tied to Registration Information.
  5. Personal Information: information that can be used to identify you, either alone or in combination with other information. HealthCodes DNA collects and stores the following types of Personal Information:
    1. Registration Information: information you provide about yourself when registering for and/or purchasing our Services (e.g. name, email, address, user ID and password, and payment information).
    2. Genetic Information: information regarding your genotype (e.g. the As, Ts, Cs, and Gs at particular locations in your genome), generated through processing of your saliva by HealthCodes DNA or by its contractors, successors, or assignees; or otherwise processed by and/or contributed to HealthCodes DNA.
    3. Self-Reported Information: all information about yourself, including your disease conditions, other health-related information, personal traits, ethnicity, family history, and other information that you enter into surveys, forms, or features while signed in to your HealthCodes DNA account.
  • Sensitive Information: information about your health, Genetic Information, and certain Self-Reported Information such as racial and ethnic origin and sexual orientation.
  1. User Content: all information, data, text, software, music, audio, photographs, graphics, video, messages, or other materials – other than Genetic Information and Self-Reported Information-generated by users of HealthCodes DNA Services and transmitted, whether publicly or privately, to or through HealthCodes DNA.
  2. Web Behavior Information: information on how you use the HealthCodes DNA website (e.g. browser type, domains, page views) collected through log files, cookies, and web beacon technology.
  1. Service or Services: HealthCodes DNA’s products, software, services, and website (including but not limited to text, graphics, images, and other material and information) as accessed from time to time by the user, regardless if the use is in connection with an account or not.
  2. Principles

The following are our core privacy principles:

  1. We collect and handle information (i) to provide, analyze and improve our Services, (ii) as we reasonably believe is permitted by laws and regulations, including for marketing and advertising purposes, (iii) to protect the security and safety of our company, employees, customers, as we reasonably believe is permitted by laws and regulations, (iv) to comply with laws and regulations we are subject to, and (v) when you consent for research purposes, the results of which could be used to develop therapeutics.
  2. We will not sell, lease, or rent your individual-level information (i.e., information about a single individual’s genotypes, diseases or other traits/characteristics to any third-party or to a third-party for research purposes without your explicit consent.
  3. We understand and respect the sensitive nature of the information you may provide to us, including information about your genetic characteristics, disease conditions, racial and ethnic origin, etc. To that end, we strive to be transparent in our collection, use and disclosure of this information and to ask for your explicit consent to share such sensitive information with third-parties. Please see below to learn more about our sharing and consent practices.
  4. We are committed to providing a secure and safe environment for our Services.

Please review this Privacy Policy and our Terms of Service. By using our Services, you agree to all of the policies and procedures described in the foregoing documents. HealthCodes DNA, LLC is referred to herein as HealthCodes DNA (or “we,” “us,” “our”) and includes all of our commonly owned companies.

  1. What information we collect
    1. Information you provide directly to us
    2. Registration Information.When you register an account with us or purchase our Services, we collect personal information, such as your name, date of birth, billing and shipping address, payment information (e.g., credit card) and contact information such as your email and phone number.
    3. Self-Reported Information.You have the option to provide us with additional information about yourself through surveys, forms, features or applications. For example, you may provide us with information about your personal traits (e.g., eye color, height), ethnicity, disease conditions (e.g. Type 2 Diabetes), other health-related information (e.g. pulse rate, cholesterol levels, visual acuity), and family history information (e.g. information similar to the foregoing about your family members). Where you are disclosing information about a family member, you should make sure that you have permission from the family member to do so.
  • User Content. Some of our Services allow you to create and post or upload content, such as data, text, software, music, audio, photographs, graphics, video, messages, or other materials that you create or provide to us through either a public or private transmission (“User Content“). For example, User Content includes any post or message you place on HealthCodes DNA’s community forums.
  1. Blogs. Our website may offer publicly accessible blogs or community forums. You should be aware that any information you provide in these areas may be read, collected, and used by others who access them. To request that we remove or anonymize your personal information from our blog or community forum, contact us at Please note that whenever you post something publicly, it may sometimes be impossible to remove the information, for example, if someone has taken a screenshot of your posting. Please exercise caution before choosing to share personal information publicly on our blogs, community forums or in any other posting. Note also that you may be required to register with a third-party application to post a comment. To learn how the third-party application uses your information, please review their privacy statement.
  2. Social Media Features and Widgets. Our website includes Social Media Features and Widgets. Features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the Feature to function properly. They may also allow third-party social media services to provide us information about you, including your name, email address, and other contact information. Features are either hosted by a third-party or hosted directly on our site. Your interactions with these Features are governed by the privacy statement of the company providing it. You should always review, and if necessary, adjust your privacy settings on third-party websites and services before linking or connecting them to our website or Service.
  3. Referral Information and Sharing. When you refer a person to HealthCodes DNA or choose to share results information with another person, we will ask for that person’s email address. We will use the email address solely, as applicable, to make the referral or to share your results information, and we will let your contact know that you requested the communication. By participating in a referral program or by choosing to share information with another person, you confirm that the person has given you consent for HealthCodes DNA to communicate (e.g., via email) with him or her. The person you referred may contact us at to request that we remove this information from our database. For more information on our referral program, contact us at
  • Address books. If you choose to use your computer’s or mobile device’s address book in connection with our Services to make referrals or to request that we communicate with another person, we may collect the names and contact information of those persons for these purposes only.
  • Third-party services (e.g., social media). If you use a third-party site, such as Facebook or Twitter, in connection with our Services to communicate with another person (e.g., to make or post referrals or to request that we communicate with another person), then in addition to that person’s name and contact information, we may also collect other information (e.g., your profile picture, network, gender, username, user ID, age range, language, country, friends lists or followers) depending on your privacy settings on the third-party site. We do not control third-party site’s information practices, so please review their privacy policies and your settings on those sites carefully.
  1. Gifts. If you provide us personal information about others, or if others give us your information for purposes of ordering the Service as a gift, we will only use that information for the specific reason for which it was provided to us. Once a gift recipient registers for his or her Services and agrees to our Privacy Statement our Terms of Service and Research Initiatives Consent Document, his or her information will be used consistent with this Privacy Statement and those agreements, and we will not share any of the gift recipient’s personal information with the user who purchased the gift.
  2. Customer service. When you contact us at or correspond with us about our Service, we collect information to: track and respond to your inquiry; investigate any breach of our Terms of Service, Privacy Policy or any applicable laws or regulations; and analyze and improve our Services.
  3. Information related to our genetic testing services
  1. Saliva sample and bio-banking. To use our genetic testing services, you must purchase, or receive as a gift, a HealthCodes DNA wellness kit, register an online account, and ship your saliva sample to our third-party laboratory. Once received, your saliva sample will be identified by its unique barcode, along with your gender and your year of birth. The barcode label identifies you to us but not to our third-party laboratory. Your saliva samples and DNA are destroyed after the laboratory completes its work, unless the laboratory’s legal and regulatory requirements require it to maintain physical samples.
  2. Genetic Information. Genetic Information refers to features of your DNA that distinguish you from other people (e.g. the As, Ts, Cs, and Gs at particular locations in your genome) and is generated when we analyze and process your saliva sample, or when you otherwise contribute or access your Genetic Information through our Services. Genetic Information includes the HealthCodes DNA Results information reported to you as part of our Services, and may be used for other purposes, as outlined in Section 4 below.


  1. Information collected through tracking technology (e.g. from cookies and similar technologies)

Web Behavior Information. We and our third-party partners use cookies and similar technologies (such as web beacons, tags, scripts and device identifiers) to help us recognize you, customize and improve your experience, provide security, analyze usage of our Services (such as to analyze your interactions with the results, reports, and other features of the Service), gather demographic information about our user base, to offer our products and services to you, to monitor the success of marketing programs, and to serve targeted advertising on our site and on other sites around the Internet. We and our third-party partners do not use your sensitive information, such as Genetic Information and Self-Reported Information for targeted advertising. We may receive reports based on the use of these technologies by these companies on an individual as well as aggregated basis. Users can control the use of cookies at the individual browser level. If you reject cookies, you may still use our site, but your ability to use some features or areas of our site may be limited.

As is true of most websites, we gather certain information automatically and store it in log files. This information may include internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and/or clickstream data. We may combine this automatically collected log information with other information we collect about you, such as your user profile ID or order number. We do this to improve services we offer you, and to improve marketing, analytics, and site functionality.

When you access our Service by or through a mobile device, we may receive or collect and store a unique identification numbers associated with your device or our mobile application (including, for example, a UDID, Unique ID for Advertisers (“IDFA”), Google Ad ID, or Windows Advertising ID), mobile carrier, device type, model and manufacturer, mobile device operating system brand and model, phone number, and, depending on your mobile device settings, your geographical location data, including GPS coordinates (e.g. latitude and/or longitude) or similar information regarding the location of your mobile device.

Because HealthCodes DNA relies on third-party ad networks who may track you across websites over time for advertising purposes, we are not able to respond to your selection of the “Do Not Track” option provided by your browser. We cannot advise on whether your selection of “Do Not Track” option will have any effect on the collection of cookie information by the third-parties who collect such cookie information on our site.

Third-parties with whom we partner to provide certain features on our site or to display advertising based upon your Web browsing activity use Flash Cookies (Local Shared Objects) to collect and store information. To learn how to manage privacy and storage settings for Flash cookies click here.

Google Analytics. Google Analytics is used to perform some of the tasks listed above. We use the User-ID feature of Google Analytics to combine behavioral information across devices and sessions (including authenticated and unauthenticated sessions). We have enabled the following Google Analytics Advertising features: Remarketing, Google Display Network Impression Reporting, Google Analytics Demographics and Interest Reporting, and DoubleClick Campaign Manager integration. We do not merge information collected through any Google advertising product with individual-level information collected elsewhere by our service. Learn more about how Google collects and uses data here. To opt out of Google Analytics Advertising Features please use Google Ad Settings or the links provided in section 2.b.c.ii (“Targeted advertising” service providers). To opt out of Google Analytics entirely please use this link.

  1. Other Types of Information.

We are always working to enhance our Services with new products, applications and features that may result in the collection of new and different types of information. We will update our privacy statement, as needed.

  1. How we use and share information

HealthCodes DNA will use and share your personal information with third-parties only in the ways that are described in this privacy statement.

  1. Using information to provide, analyze and improve our Services

We use the information described above in Section 3 to operate, provide, analyze and improve our Services. These activities may include, among other things, using your information in a manner consistent with other commitments in this privacy statement, to:

  1. open your account, enable purchases and process payments, communicate with you, and implement your requests (e.g., referrals);
  2. host our website, run our mobile application(s), authenticate your visits, provide custom, personalized content and information, and track your usage of our Services;
  • conduct analytics to improve and enhance our Services;
  1. offer new products or services to you, including through emails, promotions or contests;
  2. implement online marketing campaigns and targeted advertising, including by utilizing third-party ads (subject to your cookie settings and preferences), and to measure the effectiveness of our marketing and targeted advertising;
  3. conduct surveys or polls, and obtain testimonials;
  • process and deliver your genetic testing results;
  • perform research & development activities, which may include, for example, conducting data analysis and research in order to develop new or improve existing products and services, and performing quality control activities.

You may be able to opt-in, opt-out or otherwise adjust your preferences of having your information used for certain of these activities. Please see below to learn more.

We use mobile analytics software to allow us to better understand the functionality of our Mobile Software on your phone. This software may record information such as how often you use the application, the events that occur within the application, aggregated usage, performance data, and where the application was downloaded from. We do not link the information we store within the analytics software to any personally identifiable information you submit within the mobile application.

  1. Using information with your consent

You have the choice to participate in HealthCodes DNA Research by providing your consent. “HealthCodes DNA Research” refers to research aimed at publication in peer-reviewed journals and other research funded by the federal government (such as the National Institutes of Health – NIH) conducted by HealthCodes DNA. HealthCodes DNA Research may be sponsored by, conducted on behalf of, or in collaboration with third-parties, such as non-profit foundations, academic institutions or pharmaceutical companies.  HealthCodes DNA Research may study a specific group or population, identify potential areas or targets for therapeutics development, conduct or support the development of drugs, diagnostics or devices to diagnose, predict or treat medical or other health conditions, work with public, private and/or non-profit entities on genetic research initiatives, or otherwise create, commercialize, and apply this new knowledge to improve health care. HealthCodes DNA Research uses your aggregate or individual-level Genetic Information and Self-Reported Information as specified in the Terms of Service.

Consent process for research. Your Genetic Information and Self-Reported Information may be used for HealthCodes DNA Research only if you have consented to this use by completing a Research Initiatives Consent Document. If you have completed a Research Initiatives Consent Document:

  1. Your aggregated, de-identified Genetic Information may be used for either philanthropic or commercial research purposes as set forth more fully the Research Initiatives Consent Document.
  2. When your Genetic Information and Self-Reported Informationis being used for research purposes, it will not be linked to your Registration Information.
  1. Withdrawing your Consent.You may withdraw your consent to participate in HealthCodes DNA Research Initiatives at any time by emailing us at HealthCodes DNA will not include your Genetic Information or Self-Reported Information in new research occurring after 30 days from the receipt of your request. Any research involving your data that has already been performed or published prior to our receipt of your request will not be reversed, undone, or withdrawn. If you withdraw your consent for research your Genetic Information and Self-Reported Information may still be used by us and shared with our third-party service providers to provide and improve our Services (as described in Section 4.a), and shared as Aggregate Information that does not identify you as an individual (as described in Section 4.d).
  2. What happens if you do NOT consent to HealthCodes DNA Research?If you do not complete a Research Initiatives Consent Document or any additional consent agreement with HealthCodes DNA, your information will not be used for HealthCodes DNA Research Initiatives and you will not be able to use HealthCodes DNA Services.
  1. Recruiting for external research

Academic institutions, healthcare organizations, and other groups are always conducting interesting new research projects. We want to make you aware of these opportunities. While we do not share individual-level Genetic Information or Self-Reported Information with third-parties without your consent, from time to time we may inform you of third-party research opportunities for which you may be eligible. For example, if a university tells us about a new cancer research project, we may send an email to HealthCodes DNA members who potentially fit the relevant eligibility criteria based on their Self-Reported Information to make them aware of the research project and provide a link to participate with the research organization conducting the study.

  1. Information we share with third-parties
  • General service providers.We share the information described above in Section 3 with our service providers, as necessary to provide their services to us. Service providers are third-parties (other companies or individuals) that help us to provide, analyze and improve our Services. For example, we work with third-party laboratories and contractors to process and analyze your saliva sample for purposes of generating your Genetic Information

NOTE: Our service providers act on HealthCodes DNA’s behalf. While we implement procedures and contractual terms to protect the confidentiality and security of your information, we cannot guarantee the confidentiality and security of your information due to the inherent risks associated with storing and transmitting data electronically.

When you purchase a testing kit and report from HealthCodes DNA, you are instructed to send a saliva sample to our third-party laboratory with a unique barcode label. The unique barcode identifies you to us but not to the laboratory. We may also be required to provide to the laboratory, your sex and date of birth or age pursuant to clinical laboratory requirements such as the Clinical Laboratory Improvement Amendments (CLIA). No other Registration Information such as your name, address, email, phone number or other contact information) is required or provided to the laboratory. The receiving personnel at the laboratory will remove and discard your “sender information” from the packaging (e.g., name, address) before testing personnel receive the samples for processing. Receiving personnel do not perform testing, and testing personnel handle saliva samples that are labeled only with the unique barcode. DNA and saliva samples are destroyed after the laboratory completes its work, provided that laboratory legal and regulatory requirements no longer require the actual samples to be maintained. A de-identified copy of genotyping data may be kept in accordance with CLIA. The laboratory securely sends the resulting Genetic Information to our third party reporting company along with your unique barcode. Genetic Information is stored securely on our servers; the laboratory also stores your Genetic Information, but again, labeled only with the barcode.

  • “Targeted advertising” service providers.We may permit third-party advertising networks and providers to collect Web Behavior Information on our Service to help us to deliver targeted online advertisements (“ads”) to you. They use cookies and similar technologies (such as JavaScript, beacons, device identifiers, location data, and clear gifs) to compile information about your browser’s or device’s visits and usage patterns on our Services and on other websites over time, which helps to better personalize ads to match your interests, and to measure the effectiveness of ad campaigns.

If you wish to not have this information used for the purpose of serving you targeted ads, you may be able to opt-out of many advertising networks by visiting here and here (if you are located in Canada, click here; or if you are located in the European Union click here). Please note this does not mean that you have opted-out of being served advertising. You will continue to receive generic ads.

  • Aggregate information.We may share aggregate information with third-parties, which is any information that has been stripped of your Registration (e.g., your name and contact information) and aggregated with information of others so that you cannot reasonably be identified as an individual (“Aggregate Information”). This Aggregate Information is different from “individual-level” information. Individual-level Genetic Information or Self-Reported Information of data about a single individual’s genotypes, diseases or other traits/characteristics information. For example, Aggregate Information may include a statement that “30% of our female users share a particular genetic trait,” without providing any data or testing results specific to any individual user. We may provide such Aggregate Information in commercial arrangements with our business partners. In contrast, individual-level Genetic Information could reveal whether a specific user has a particular genetic trait, or all of the Genetic Information about that user. HealthCodes DNA will ask for your consent to share individual-level Genetic Information or Self-Reported Information with any third-party, other than our service providers as necessary for us to provide the Services to you.
  • Information we share with commonly owned entities.We may share some or all of your information with other companies under common ownership or control of HealthCodes DNA, which may include our subsidiaries, our corporate parent, or any other subsidiaries owned by our corporate parent in order to provide you better service and improve user experience. We may provide additional notice and ask for your consent if we wish to share your information with our commonly owned entities in a materially different way than discussed in this Privacy Statement.
  1. Disclosures required by law

Under certain circumstances your information may be subject to disclosure pursuant to judicial or other government subpoenas, warrants, or orders, or in coordination with regulatory authorities, we may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements. HealthCodes DNA will preserve and disclose any and all information to law enforcement agencies or others if required to do so by law or in the good faith belief that such preservation or disclosure is reasonably necessary to: (a) comply with legal or regulatory process (such as a judicial proceeding, court order, or government inquiry) or obligations that HealthCodes DNA may owe pursuant to ethical and other professional rules, laws, and regulations; (b) enforce the HealthCodes DNA Terms of Service and other policies; (c) respond to claims that any content violates the rights of third-parties; or (d) protect the rights, property, or personal safety of HealthCodes DNA, its employees, its users, its clients, and the public.

NOTE: If you are participating in HealthCodes DNA Research, HealthCodes DNA will withhold disclosure of your personal information involved in such research in response to judicial or other government subpoenas, warrants or orders in accordance with any applicable Certificate of Confidentiality that HealthCodes DNA and/or any of its third party providers has obtained from the National Institutes of Health (NIH). There are limits to what the Certificate of Confidentiality covers so please visit the Certificates of Confidentiality Kiosk (

  1. Your choices
  2. Access to your account

If your Registration Information changes, you may access, correct or update most of it from your Account page. You may also modify and delete certain of your information. Please note that you may not be able to delete User Content that has been shared with others through the Service and that you may not be able to delete information that has been shared with third-parties, though we can work with you to prohibit your data from being shared with third-parties in the future. We will respond to your request to access within 30 days.

  1. Marketing communications

By registering for an account, you are agreeing that we may send you promotional emails about our Services. You can opt-out of such emails by clicking the “unsubscribe” button at the bottom of any of our or third-party promotional email communications. Please note that you may not opt-out of receiving non-promotional messages regarding your account, such as technical notices, purchase confirmations, or Service-related emails.

  1. Information you choose to share with others

You may decide to disclose your personal information to friends and/or family members, doctors or other health care professionals, and/or other individuals outside of our Services, including through third-party services such as social networks and third-party apps that connect to our website and mobile apps through our application programming interface (“API”). These third-parties may use your personal information differently than we do under this Privacy Statement. Please make such choices carefully and review the privacy policies of all other third-parties involved in the transaction. For example, if you have enabled a HealthCodes DNA sharing feature with another person who downloads a third-party app that uses our API, your information may also be obtained by that third-party app developer and, potentially, by other users of that third-party app.

In general, personal information, once shared or disclosed, can be difficult to contain or retrieve. HealthCodes DNA will have no responsibility or liability for any consequences that may result because you have released or shared personal information with others.

  1. Account closure

If you no longer wish to participate in our Services or no longer wish to have your personal information be used, you may close your account by sending a request to When closing an account, we remove all Genetic Information within your account (or profile) within thirty (30) days of our receipt of your request. As stated in any applicable Consent Document, however, Genetic Information and/or Self-Reported Information that you have previously provided and for which you have given consent to use in HealthCodes DNA Research cannot be removed from ongoing or completed studies that use the information. Our contracted genotyping laboratory may also retain your Genetic Information as required by local law and we may retain backup copies for a limited period of time pursuant to our data protection policies. In addition, we retain limited Registration Information related to your order history (e.g., name, contact, and transaction data) as long as your account is active or as needed to provide you services, as well as for accounting, audit and compliance purposes.

  1. Important Information
  2. Security measures

HealthCodes DNA takes seriously the trust you place in us. To prevent unauthorized access or disclosure, to maintain data accuracy, and to ensure the appropriate use of information, HealthCodes DNA uses a range of physical, technical, and administrative measures to safeguard your Personal Information. In particular, all connections to and from our website and mobile application are encrypted using Extended Validation Secure Socket Layer (EV SSL) technology.

Please recognize that protecting your Personal Information is also your responsibility. We ask you to be responsible for safeguarding your password, secret questions and answers, and other authentication information you use to access our Services. You should not disclose your authentication information to any third-party and should immediately notify HealthCodes DNA of any unauthorized use of your password. HealthCodes DNA cannot secure Personal Information that you release on your own or that you request us to release.

Your information collected through the Service may be stored and processed in the United States or any other country in which HealthCodes DNA or its subsidiaries, affiliates or service providers maintain facilities and, therefore, your information may be subject to the laws of those other jurisdictions which may be different from the laws of your country of residence.

  1. Business transactions

In the event that HealthCodes DNA goes through a business transition such as a merger, acquisition by another company, or sale of all or a portion of its assets, your information will likely be among the assets transferred. In such a case, your information would remain subject to the promises made in any pre-existing Privacy Statement.

  1. Linked websites

HealthCodes DNA provides links to third-party websites operated by organizations not affiliated with HealthCodes DNA. HealthCodes DNA does not disclose your information to organizations operating such linked third-party websites. HealthCodes DNA does not review or endorse, and is not responsible for, the privacy practices of these organizations. We encourage you to read the privacy statements of each and every website that you visit. This Privacy Statement applies solely to information collected by HealthCodes DNA.

  1. Children’s privacy

HealthCodes DNA is committed to protecting the privacy of children as well as adults. Neither HealthCodes DNA nor any of its Services are designed for, intended to attract, or directed toward children under the age of 18. A parent or guardian, however, may collect a saliva sample from, create an account for, and provide information related to, his or her child. The parent or guardian assumes full responsibility for ensuring that the information that he/she provides to HealthCodes DNA about his or her child is kept secure and that the information submitted is accurate.

  1. Changes to this Privacy Statement

Whenever this Privacy Statement is changed in a material way, a notice will be posted as part of this Privacy Statement and on our customers’ account login pages for 30 days. After 30 days the changes will become effective. In addition, all customers will receive an email with notification of the changes prior to the change becoming effective.

  1. Contact Information

If you have questions about this Privacy Statement, please email HealthCodes DNA at