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Fats in Your Diet – A Complete Guide

Fats in your diet - HealthCodes DNA
Fats are an important and nutritious part of our diets. They play an essential role in the normal functioning of our bodies. Although they had a disputed history like good fats and bad fats both deserves space in your eating pattern. To enhance your diet with healthy fats, you must first know the difference between good fats and bad fats.

Facts about fats

Good fats are beneficial for your diet and when balanced with other nutrients, they keep you healthier. They help you to absorb vitamins, create a feeling of fullness, speed up metabolism and regulate blood sugar levels.  Bad fats, when eaten regularly or eaten too much can make you unhealthy, and the severe bad ones can contribute significantly to inflammation and heart disease. You must be aware of how to choose those that are good for your health.

Varieties of fats explained

Avoid trans fats

Trans fat is originated from dietary fats. Among all the fats, trans fat is the most deleterious for your health. A dietary fatty acid that has trans double bonds majorly comes from the industrial process i.e., the hydrogenation of unsaturated fatty acids (edible oils) to saturated fatty acids.  So, this process makes the saturated fatty acid more stable and less likely to become rancid.

Sources:

A large amount of trans fat is consumed through industrial products that are prepared with vegetable fats. These are as follows:
  • Cakes, Cookies, bread, crackers 
  • Fried potatoes, chips, corn 
  • meals, breakfast candies 
  • margarine etc.
Avoid processed food that contains unnatural ingredients.

Health risks of consuming too many fats:

Following risks are proclaimed to be associated with the consumption of trans fatty acids:
  • Cardiovascular diseases 
  • Breast cancer 
  • Diabetes 
  • Obesity 
  • Allergy etc.
 So, trans fat should be avoided as it impacts harmful effects on human health.

Limit saturated fats

Saturated fat is also a type of dietary fat. It is hard at room temperature and usually opaque. It is quite different from unsaturated fatty acid which is liquid at room temperature. Just like trans-fat, it is also quite deleterious to human health. Let’s understand our cell membranes are mainly composed of fatty-acid-based lipids and proteins and those membranes which are made up of saturated fats are stiffer, firmer, and less permeable as compared to the membranes made up of unsaturated fatty acids. Saturated fats can pack very tightly. When these tightly packed saturated fatty acids enter the blood circulation, they raise levels of low-density lipoprotein (LDL) which is bad cholesterol and a higher level of LDL cholesterol can lead to plaque formation in your arteries. Conversely, good cholesterol, HDL, can remove plaques in arteries and improve circulation. HealthCodes DNA’s Wellness Panel can inform your body’s metabolic response to cardiovascular exercise and the ability to build HDL in your system. Many good-fat foods like; baked products, fried foods, and pizza contain huge amounts of saturated fat. Eating these products over a certain limit can also cause weight gain. 

Sources

Following are the foods which are high in saturated fats.
  • Baked products (Cake, doughnuts)
  • Fatty meats (Sausage, chicken, cheeseburger, steak)
  • Solid fats (palm, palm kernel oil, coconut oil)

How much fats to eat, in general

A guideline of how much quantity to eat for a healthy life.
  • One should not get more than 30% of daily calories from fats.
  • limit saturated fat to less than 10% of daily calories 
  • the reduce the chance of heart disease further limit the saturated fats to less than 7% of daily calories.

Use essential unsaturated fats

Unsaturated fat is also a type of dietary fat. Unsaturated fats are liquid at room temperature. They are beneficial for human health as they improve blood cholesterol levels, stabilize heart rate, repose inflammation, and play many beneficial roles. These are primarily in plant food like vegetable oil, seeds, and nuts. “Good unsaturated fats” are basically of two types.

Monounsaturated fats

These are liquid at room temperature and start to harden when getting chilled. Omega 9 fatty acids are monounsaturated because they have only one double bond in their structure Oleic acid is the most common omega-9 fatty acid and is commonly found in our diet. These facts are good for health in different ways:
  • They help in maintaining and developing your cells
  • They lower LDL (bad) cholesterol levels in the body. Lowering LDL levels reduces the risk of plaque formation and heart diseases
  • Helps in diabetes prevention.

Sources

These are found in higher concentrations in:
  • Avocados 
  • Pumpkin seeds, sesame seeds
  • Nuts like; Almonds, peanuts, pecans
  • Vegetable oils: Olive oil.

Polyunsaturated fats

These are also liquid at room temperature. These are one of the healthy fats along with monounsaturated fats.

Sources

   These are primarily in higher concentrations in Vegetable foods:
  • Walnuts
  • Flaxseeds, Sunflower, soybean, corn, primrose oil, hemp, 
  • Grape seeds.
  • Chia seeds

  • Animal foods

  • Fish is the major source: Salmon, Tuna, Herring, and Sardines
  • Egg, Butter, Cheese, etc.

Omega-3 fatty acids 

These are important polyunsaturated fatty acids that the body cannot make (essential fatty acids). So, they must take from food.  Certain types of omega-3 fatty acids differ on the bases of chemical shape and size. Here are the three most common: Eicosatetraenoic acid (EPA) Alpha-linolenic acid (ALA) Docosahexaenoic acid (DHA) These facts are good for health in different ways:
  • Play an essential role in brain development 
  • Effective as immune defense
  • An important role in Reproduction
  • Lowers inflammation 

Discover your genetic Omega-3 fats needs

  • HealthCodes DNA offers a genetic test that allows you to determine exactly how many Omega-3 fats your body needs based on its unique genetic metabolism. The Nutrition Panel, containing this DNA test as well as 15 other DNA test results in a single result panel, is available at: https://healthcodesdna.com
It measures how much EPA and DHA are present in your blood (in the red blood cell membrane).  Generally, the omega index of greater than 8 is the lowest risk while the one having 4 to 8% is in intermediate level and less than 4% are at the highest risk, that are associated with the heart problems, eye diseases, Alzheimer’s disorder, and many others. So, this test is used to prevent various pathological conditions. in the case of cardiovascular diseases, a diet that is low in saturated fat and contains high unsaturated fats is usually preferred. Especially omega-3 fatty acids, clinical studies show that the both AHA and EPA levels commonly found in fish oil help prevent risk factors for heart diseases and hypertension, and high cholesterols.  Similarly, in the case of diabetes, there is an increase in the amount of total triglycerides level and HDLC levels the presence of AHA and EPA in the blood is seen to decrease their amount and can use for diabetes cure.

Omega-6 fatty acids

Like omega-3 fatty acids, omega-6 fatty acids are also polyunsaturated fatty acids Omega-6 fatty acids are also essential, so they are also taken from food.  The most common omega-6 fatty acids are
  • Linoleic acid (LA)
  • Gamma Linoleic acid (GLA)
Omega-3 fats are good for health in different ways:
  • Development of brain, muscle, and bones
  • Maintenance of eye, brain, and heart health
  • Also effective in reducing the risk of cardiovascular disease and vice versa.
A lesser intake of omega-3 fats is not beneficial for CVS health, so taking them together with a better balance is a good idea.   

Overall fats sensitivity

Due to the excess dietary intake of fats such as seen in obese individuals they become less sensitive to the taste of fats.  Study data shows that the fats in obese and overweight individuals there is a decrease in the fat taste threshold. This increase in the sensitivity of the fat taste can use to induce a healthy satiety response to dietary fats.  Similarly, the impaired sensitivity to fatty tastes can result in an increased choice of fatty food. It is very important to take care of what we are eating. Eating too many fats or fatty foods becomes an invisible nutrient,   People have different kinds of fat sensitivity such as: Saturated Fat – Genetic Fats Sensitivity  Monounsaturated Fat – Genetic Fats Sensitivity The presence of high levels of fats produces symptoms that may vary from person to person. For example, in hypercholesteremic individuals, only some respond readily to changes in dietary fats but in the case of non-hypercholesteremic patients do not show any change in plasma cholesterol level with either fats or cholesterol supplements. If you are an active customer of HealthCodes DNA, please consult your DNA test results to see which nutrients best suit your individual goals and lifestyle factors. If you would like to become a client of HealthCodes DNA, you may do so here.

  • The final word: Some essential tricks to sensibly consuming fats

  • We can use olive oil, vinegar balsamic, or melon to make a different salad to eat. 
  • Cheese butter and cream-based sauces can be avoided and a little bit of lemon juice, olive oil, and different spices can be sprinkled onto the vegetables.
  • Take 2 tablespoons of walnut oils to add flavor to your food. 
  • Eat healthy nuts daily and consistently. You can eat these for breakfast or take them as snacks. 
  • Reduce the use of farm products and those containing high-fat content such as fatty cuts of meat. 
  • Do not use any processed products. 
  • Try to only consume dairy products early in the day or for breakfast. 
  • Do not heat omega 3 and omega 6 fatty acids as these are prone to oxidation.
  • You can also use fats rich in monounsaturated fatty acids such as rice bran oil, which has cholesterol-lowering properties and contains natural vitamin E.
  • Make sure the use fat in your routine life as according to USDA recommendations 20 to 35 percent of your daily calories are obtained from the fats and in young children about 40 percent of calories for their daily use come from the fats.

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Privacy Highlights

These “privacy highlights” provide an overview of some core components of our data handling practices. Please be sure to readour full privacy statement below.

  1. We collect information when you register an account, self-report information through surveys, forms, features or applications, use our Services, upload your own content to our Services, use social media connections and features, refer your contacts to us, share information through various interactions with us and our partners, and via cookies and similar tracking technologies.
  2. We use information in general (i) to provide, analyze and improve our Services, (ii) as we reasonably believe is permitted by laws and regulations, including for marketing and advertising purposes, (iii) to protect the security and safety of our company, employees, and customers as we reasonably believe is permitted by laws and regulations, (iv) to comply with laws and regulations we are subject to, and (v) when you consent, for research purposes, the results of which could be used to develop therapeutics.
CONSENT TO THE USE OF SENSITIVE INFORMATION

By agreeing to our Privacy Statement and Terms of Service, you consent to sensitive information, such as information about your health, Genetic Information, and Self-Reported Information such as racial and ethnic origin and sexual orientation (where you provide it) being used by us to:

  1. analyze and provide you with our Services;
  2. determine whether you would be suitable to take part in surveys, polls or questionnaires that we are conducting; and
  3. monitor and improve existing products or services that we offer or to develop new products and services

We will not use your sensitive information without your consent unless: (i) the information has been anonymized or aggregated so that you cannot reasonably be identified as an individual; or (ii) a legal obligation requires us to use it in some way e.g. a court order requires us to disclose the information.

CONSENT TO THE TRANSFER OF YOUR PERSONAL INFORMATION
  1. By agreeing to our Privacy Statement and Terms of Service, you consent to the storing and processing of your personal information, including sensitive information, in the USA and countries outside of the country you live in. We use a range of measures to safeguard information but these countries may have laws that are different from those of your country of residence. You also consent to your personal information, including sensitive information, being transferred in the event of a business transition such as a merger, acquisition by another company, or other transaction or proceeding. In such a case, your information would be used as set out in any pre-existing Privacy Statement.
  2. We will not sell, lease, or rent your individual-level information (i.e., information about a single individual’s genotypes, diseases or other traits/characteristics) to any third-party or to a third-party for research purposes without your explicit consent.
  3. You may independently decide to disclose your information to friends and/or family members, doctors, health care professionals, or other individuals outside our Services, including through third-party services such as social networks and third-party apps that connect to our website and mobile apps through our application programming interface (“API”); always review the privacy policies of third-party apps and services before sharing your information.
  4. We may share anonymized and aggregate information with third-parties; anonymized and aggregate information is any information that has been stripped of your name and contact information and aggregated with information of others or anonymized so that you cannot reasonably be identified as an individual.
  5. We will use your genetic information and/or self-reported information and share it with third-parties for scientific research purposes only if you e-sign the Research Initiatives Consent Document as provided during the registration process. Note that we will disclose your individual-level information only if we obtain additional explicit consent from you.
  6. There may be some consequences of using HealthCodes DNA Services that you haven’t thought of, as described more fully in our Terms of Service.
  7. If you have any questions about our privacy practices, please email us at info@HealthCodesDNA.com or send a letter to the address provided at the bottom of our full Privacy Statement.

Full Privacy Statement

This privacy statement applies to all websites owned and operated by HealthCodes DNA, LLC (“HealthCodes DNA”), including healthcodesdna.com and register.healthcodesdna.com Our Privacy Statement is designed to help you better understand how we collect, use, store, process, and transfer your information when operating our website, mobile apps, products, software and other services (collectively “Service” or “Services“).

  1. Key Definitions
  2. Aggregate Information: information that has been combined with that of other users and analyzed or evaluated as a whole, such that no specific individual may be reasonably identified.
  3. Anonymized Information: information that has been stripped of your Registration Information (e.g., your name and contact information) and other identifying data such that you cannot reasonably be identified as an individual.
  4. Individual-level Information: information about a single individual’s genotypes, diseases, other traits, or characteristics, but which is not necessarily tied to Registration Information.
  5. Personal Information: information that can be used to identify you, either alone or in combination with other information. HealthCodes DNA collects and stores the following types of Personal Information:
    1. Registration Information: information you provide about yourself when registering for and/or purchasing our Services (e.g. name, email, address, user ID and password, and payment information).
    2. Genetic Information: information regarding your genotype (e.g. the As, Ts, Cs, and Gs at particular locations in your genome), generated through processing of your saliva by HealthCodes DNA or by its contractors, successors, or assignees; or otherwise processed by and/or contributed to HealthCodes DNA.
    3. Self-Reported Information: all information about yourself, including your disease conditions, other health-related information, personal traits, ethnicity, family history, and other information that you enter into surveys, forms, or features while signed in to your HealthCodes DNA account.
  • Sensitive Information: information about your health, Genetic Information, and certain Self-Reported Information such as racial and ethnic origin and sexual orientation.
  1. User Content: all information, data, text, software, music, audio, photographs, graphics, video, messages, or other materials – other than Genetic Information and Self-Reported Information-generated by users of HealthCodes DNA Services and transmitted, whether publicly or privately, to or through HealthCodes DNA.
  2. Web Behavior Information: information on how you use the HealthCodes DNA website (e.g. browser type, domains, page views) collected through log files, cookies, and web beacon technology.
  1. Service or Services: HealthCodes DNA’s products, software, services, and website (including but not limited to text, graphics, images, and other material and information) as accessed from time to time by the user, regardless if the use is in connection with an account or not.
  2. Principles

The following are our core privacy principles:

  1. We collect and handle information (i) to provide, analyze and improve our Services, (ii) as we reasonably believe is permitted by laws and regulations, including for marketing and advertising purposes, (iii) to protect the security and safety of our company, employees, customers, as we reasonably believe is permitted by laws and regulations, (iv) to comply with laws and regulations we are subject to, and (v) when you consent for research purposes, the results of which could be used to develop therapeutics.
  2. We will not sell, lease, or rent your individual-level information (i.e., information about a single individual’s genotypes, diseases or other traits/characteristics to any third-party or to a third-party for research purposes without your explicit consent.
  3. We understand and respect the sensitive nature of the information you may provide to us, including information about your genetic characteristics, disease conditions, racial and ethnic origin, etc. To that end, we strive to be transparent in our collection, use and disclosure of this information and to ask for your explicit consent to share such sensitive information with third-parties. Please see below to learn more about our sharing and consent practices.
  4. We are committed to providing a secure and safe environment for our Services.

Please review this Privacy Policy and our Terms of Service. By using our Services, you agree to all of the policies and procedures described in the foregoing documents. HealthCodes DNA, LLC is referred to herein as HealthCodes DNA (or “we,” “us,” “our”) and includes all of our commonly owned companies.

  1. What information we collect
    1. Information you provide directly to us
    2. Registration Information.When you register an account with us or purchase our Services, we collect personal information, such as your name, date of birth, billing and shipping address, payment information (e.g., credit card) and contact information such as your email and phone number.
    3. Self-Reported Information.You have the option to provide us with additional information about yourself through surveys, forms, features or applications. For example, you may provide us with information about your personal traits (e.g., eye color, height), ethnicity, disease conditions (e.g. Type 2 Diabetes), other health-related information (e.g. pulse rate, cholesterol levels, visual acuity), and family history information (e.g. information similar to the foregoing about your family members). Where you are disclosing information about a family member, you should make sure that you have permission from the family member to do so.
  • User Content. Some of our Services allow you to create and post or upload content, such as data, text, software, music, audio, photographs, graphics, video, messages, or other materials that you create or provide to us through either a public or private transmission (“User Content“). For example, User Content includes any post or message you place on HealthCodes DNA’s community forums.
  1. Blogs. Our website may offer publicly accessible blogs or community forums. You should be aware that any information you provide in these areas may be read, collected, and used by others who access them. To request that we remove or anonymize your personal information from our blog or community forum, contact us at info@HealthCodesDNA.com. Please note that whenever you post something publicly, it may sometimes be impossible to remove the information, for example, if someone has taken a screenshot of your posting. Please exercise caution before choosing to share personal information publicly on our blogs, community forums or in any other posting. Note also that you may be required to register with a third-party application to post a comment. To learn how the third-party application uses your information, please review their privacy statement.
  2. Social Media Features and Widgets. Our website includes Social Media Features and Widgets. Features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the Feature to function properly. They may also allow third-party social media services to provide us information about you, including your name, email address, and other contact information. Features are either hosted by a third-party or hosted directly on our site. Your interactions with these Features are governed by the privacy statement of the company providing it. You should always review, and if necessary, adjust your privacy settings on third-party websites and services before linking or connecting them to our website or Service.
  3. Referral Information and Sharing. When you refer a person to HealthCodes DNA or choose to share results information with another person, we will ask for that person’s email address. We will use the email address solely, as applicable, to make the referral or to share your results information, and we will let your contact know that you requested the communication. By participating in a referral program or by choosing to share information with another person, you confirm that the person has given you consent for HealthCodes DNA to communicate (e.g., via email) with him or her. The person you referred may contact us at info@HealthCodesDNA.com to request that we remove this information from our database. For more information on our referral program, contact us at support@HealthCodesDNA.com.
  • Address books. If you choose to use your computer’s or mobile device’s address book in connection with our Services to make referrals or to request that we communicate with another person, we may collect the names and contact information of those persons for these purposes only.
  • Third-party services (e.g., social media). If you use a third-party site, such as Facebook or Twitter, in connection with our Services to communicate with another person (e.g., to make or post referrals or to request that we communicate with another person), then in addition to that person’s name and contact information, we may also collect other information (e.g., your profile picture, network, gender, username, user ID, age range, language, country, friends lists or followers) depending on your privacy settings on the third-party site. We do not control third-party site’s information practices, so please review their privacy policies and your settings on those sites carefully.
  1. Gifts. If you provide us personal information about others, or if others give us your information for purposes of ordering the Service as a gift, we will only use that information for the specific reason for which it was provided to us. Once a gift recipient registers for his or her Services and agrees to our Privacy Statement our Terms of Service and Research Initiatives Consent Document, his or her information will be used consistent with this Privacy Statement and those agreements, and we will not share any of the gift recipient’s personal information with the user who purchased the gift.
  2. Customer service. When you contact us at support@HealthCodesDNA.com or correspond with us about our Service, we collect information to: track and respond to your inquiry; investigate any breach of our Terms of Service, Privacy Policy or any applicable laws or regulations; and analyze and improve our Services.
  3. Information related to our genetic testing services
  1. Saliva sample and bio-banking. To use our genetic testing services, you must purchase, or receive as a gift, a HealthCodes DNA wellness kit, register an online account, and ship your saliva sample to our third-party laboratory. Once received, your saliva sample will be identified by its unique barcode, along with your gender and your year of birth. The barcode label identifies you to us but not to our third-party laboratory. Your saliva samples and DNA are destroyed after the laboratory completes its work, unless the laboratory’s legal and regulatory requirements require it to maintain physical samples.
  2. Genetic Information. Genetic Information refers to features of your DNA that distinguish you from other people (e.g. the As, Ts, Cs, and Gs at particular locations in your genome) and is generated when we analyze and process your saliva sample, or when you otherwise contribute or access your Genetic Information through our Services. Genetic Information includes the HealthCodes DNA Results information reported to you as part of our Services, and may be used for other purposes, as outlined in Section 4 below.

 

  1. Information collected through tracking technology (e.g. from cookies and similar technologies)

Web Behavior Information. We and our third-party partners use cookies and similar technologies (such as web beacons, tags, scripts and device identifiers) to help us recognize you, customize and improve your experience, provide security, analyze usage of our Services (such as to analyze your interactions with the results, reports, and other features of the Service), gather demographic information about our user base, to offer our products and services to you, to monitor the success of marketing programs, and to serve targeted advertising on our site and on other sites around the Internet. We and our third-party partners do not use your sensitive information, such as Genetic Information and Self-Reported Information for targeted advertising. We may receive reports based on the use of these technologies by these companies on an individual as well as aggregated basis. Users can control the use of cookies at the individual browser level. If you reject cookies, you may still use our site, but your ability to use some features or areas of our site may be limited.

As is true of most websites, we gather certain information automatically and store it in log files. This information may include internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and/or clickstream data. We may combine this automatically collected log information with other information we collect about you, such as your user profile ID or order number. We do this to improve services we offer you, and to improve marketing, analytics, and site functionality.

When you access our Service by or through a mobile device, we may receive or collect and store a unique identification numbers associated with your device or our mobile application (including, for example, a UDID, Unique ID for Advertisers (“IDFA”), Google Ad ID, or Windows Advertising ID), mobile carrier, device type, model and manufacturer, mobile device operating system brand and model, phone number, and, depending on your mobile device settings, your geographical location data, including GPS coordinates (e.g. latitude and/or longitude) or similar information regarding the location of your mobile device.

Because HealthCodes DNA relies on third-party ad networks who may track you across websites over time for advertising purposes, we are not able to respond to your selection of the “Do Not Track” option provided by your browser. We cannot advise on whether your selection of “Do Not Track” option will have any effect on the collection of cookie information by the third-parties who collect such cookie information on our site.

Third-parties with whom we partner to provide certain features on our site or to display advertising based upon your Web browsing activity use Flash Cookies (Local Shared Objects) to collect and store information. To learn how to manage privacy and storage settings for Flash cookies click here.

Google Analytics. Google Analytics is used to perform some of the tasks listed above. We use the User-ID feature of Google Analytics to combine behavioral information across devices and sessions (including authenticated and unauthenticated sessions). We have enabled the following Google Analytics Advertising features: Remarketing, Google Display Network Impression Reporting, Google Analytics Demographics and Interest Reporting, and DoubleClick Campaign Manager integration. We do not merge information collected through any Google advertising product with individual-level information collected elsewhere by our service. Learn more about how Google collects and uses data here. To opt out of Google Analytics Advertising Features please use Google Ad Settings or the links provided in section 2.b.c.ii (“Targeted advertising” service providers). To opt out of Google Analytics entirely please use this link.

  1. Other Types of Information.

We are always working to enhance our Services with new products, applications and features that may result in the collection of new and different types of information. We will update our privacy statement, as needed.

  1. How we use and share information

HealthCodes DNA will use and share your personal information with third-parties only in the ways that are described in this privacy statement.

  1. Using information to provide, analyze and improve our Services

We use the information described above in Section 3 to operate, provide, analyze and improve our Services. These activities may include, among other things, using your information in a manner consistent with other commitments in this privacy statement, to:

  1. open your account, enable purchases and process payments, communicate with you, and implement your requests (e.g., referrals);
  2. host our website, run our mobile application(s), authenticate your visits, provide custom, personalized content and information, and track your usage of our Services;
  • conduct analytics to improve and enhance our Services;
  1. offer new products or services to you, including through emails, promotions or contests;
  2. implement online marketing campaigns and targeted advertising, including by utilizing third-party ads (subject to your cookie settings and preferences), and to measure the effectiveness of our marketing and targeted advertising;
  3. conduct surveys or polls, and obtain testimonials;
  • process and deliver your genetic testing results;
  • perform research & development activities, which may include, for example, conducting data analysis and research in order to develop new or improve existing products and services, and performing quality control activities.

You may be able to opt-in, opt-out or otherwise adjust your preferences of having your information used for certain of these activities. Please see below to learn more.

We use mobile analytics software to allow us to better understand the functionality of our Mobile Software on your phone. This software may record information such as how often you use the application, the events that occur within the application, aggregated usage, performance data, and where the application was downloaded from. We do not link the information we store within the analytics software to any personally identifiable information you submit within the mobile application.

  1. Using information with your consent

You have the choice to participate in HealthCodes DNA Research by providing your consent. “HealthCodes DNA Research” refers to research aimed at publication in peer-reviewed journals and other research funded by the federal government (such as the National Institutes of Health – NIH) conducted by HealthCodes DNA. HealthCodes DNA Research may be sponsored by, conducted on behalf of, or in collaboration with third-parties, such as non-profit foundations, academic institutions or pharmaceutical companies.  HealthCodes DNA Research may study a specific group or population, identify potential areas or targets for therapeutics development, conduct or support the development of drugs, diagnostics or devices to diagnose, predict or treat medical or other health conditions, work with public, private and/or non-profit entities on genetic research initiatives, or otherwise create, commercialize, and apply this new knowledge to improve health care. HealthCodes DNA Research uses your aggregate or individual-level Genetic Information and Self-Reported Information as specified in the Terms of Service.

Consent process for research. Your Genetic Information and Self-Reported Information may be used for HealthCodes DNA Research only if you have consented to this use by completing a Research Initiatives Consent Document. If you have completed a Research Initiatives Consent Document:

  1. Your aggregated, de-identified Genetic Information may be used for either philanthropic or commercial research purposes as set forth more fully the Research Initiatives Consent Document.
  2. When your Genetic Information and Self-Reported Informationis being used for research purposes, it will not be linked to your Registration Information.
  1. Withdrawing your Consent.You may withdraw your consent to participate in HealthCodes DNA Research Initiatives at any time by emailing us at support@healthcodesdna.com. HealthCodes DNA will not include your Genetic Information or Self-Reported Information in new research occurring after 30 days from the receipt of your request. Any research involving your data that has already been performed or published prior to our receipt of your request will not be reversed, undone, or withdrawn. If you withdraw your consent for research your Genetic Information and Self-Reported Information may still be used by us and shared with our third-party service providers to provide and improve our Services (as described in Section 4.a), and shared as Aggregate Information that does not identify you as an individual (as described in Section 4.d).
  2. What happens if you do NOT consent to HealthCodes DNA Research?If you do not complete a Research Initiatives Consent Document or any additional consent agreement with HealthCodes DNA, your information will not be used for HealthCodes DNA Research Initiatives and you will not be able to use HealthCodes DNA Services.
  1. Recruiting for external research

Academic institutions, healthcare organizations, and other groups are always conducting interesting new research projects. We want to make you aware of these opportunities. While we do not share individual-level Genetic Information or Self-Reported Information with third-parties without your consent, from time to time we may inform you of third-party research opportunities for which you may be eligible. For example, if a university tells us about a new cancer research project, we may send an email to HealthCodes DNA members who potentially fit the relevant eligibility criteria based on their Self-Reported Information to make them aware of the research project and provide a link to participate with the research organization conducting the study.

  1. Information we share with third-parties
  • . General service providers.We share the information described above in Section 3 with our service providers, as necessary to provide their services to us. Service providers are third-parties (other companies or individuals) that help us to provide, analyze and improve our Services. For example, we work with third-party laboratories and contractors to process and analyze your saliva sample for purposes of generating your Genetic Information

NOTE: Our service providers act on HealthCodes DNA’s behalf. While we implement procedures and contractual terms to protect the confidentiality and security of your information, we cannot guarantee the confidentiality and security of your information due to the inherent risks associated with storing and transmitting data electronically.

When you purchase a testing kit and report from HealthCodes DNA, you are instructed to send a saliva sample to our third-party laboratory with a unique barcode label. The unique barcode identifies you to us but not to the laboratory. We may also be required to provide to the laboratory, your sex and date of birth or age pursuant to clinical laboratory requirements such as the Clinical Laboratory Improvement Amendments (CLIA). No other Registration Information such as your name, address, email, phone number or other contact information) is required or provided to the laboratory. The receiving personnel at the laboratory will remove and discard your “sender information” from the packaging (e.g., name, address) before testing personnel receive the samples for processing. Receiving personnel do not perform testing, and testing personnel handle saliva samples that are labeled only with the unique barcode. DNA and saliva samples are destroyed after the laboratory completes its work, provided that laboratory legal and regulatory requirements no longer require the actual samples to be maintained. A de-identified copy of genotyping data may be kept in accordance with CLIA. The laboratory securely sends the resulting Genetic Information to our third party reporting company along with your unique barcode. Genetic Information is stored securely on our servers; the laboratory also stores your Genetic Information, but again, labeled only with the barcode.

  • “Targeted advertising” service providers.We may permit third-party advertising networks and providers to collect Web Behavior Information on our Service to help us to deliver targeted online advertisements (“ads”) to you. They use cookies and similar technologies (such as JavaScript, beacons, device identifiers, location data, and clear gifs) to compile information about your browser’s or device’s visits and usage patterns on our Services and on other websites over time, which helps to better personalize ads to match your interests, and to measure the effectiveness of ad campaigns.

If you wish to not have this information used for the purpose of serving you targeted ads, you may be able to opt-out of many advertising networks by visiting here and here (if you are located in Canada, click here; or if you are located in the European Union click here). Please note this does not mean that you have opted-out of being served advertising. You will continue to receive generic ads.

  • Aggregate information.We may share aggregate information with third-parties, which is any information that has been stripped of your Registration (e.g., your name and contact information) and aggregated with information of others so that you cannot reasonably be identified as an individual (“Aggregate Information”). This Aggregate Information is different from “individual-level” information. Individual-level Genetic Information or Self-Reported Information of data about a single individual’s genotypes, diseases or other traits/characteristics information. For example, Aggregate Information may include a statement that “30% of our female users share a particular genetic trait,” without providing any data or testing results specific to any individual user. We may provide such Aggregate Information in commercial arrangements with our business partners. In contrast, individual-level Genetic Information could reveal whether a specific user has a particular genetic trait, or all of the Genetic Information about that user. HealthCodes DNA will ask for your consent to share individual-level Genetic Information or Self-Reported Information with any third-party, other than our service providers as necessary for us to provide the Services to you.
  • Information we share with commonly owned entities.We may share some or all of your information with other companies under common ownership or control of HealthCodes DNA, which may include our subsidiaries, our corporate parent, or any other subsidiaries owned by our corporate parent in order to provide you better service and improve user experience. We may provide additional notice and ask for your consent if we wish to share your information with our commonly owned entities in a materially different way than discussed in this Privacy Statement.
  1. Disclosures required by law

Under certain circumstances your information may be subject to disclosure pursuant to judicial or other government subpoenas, warrants, or orders, or in coordination with regulatory authorities, we may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements. HealthCodes DNA will preserve and disclose any and all information to law enforcement agencies or others if required to do so by law or in the good faith belief that such preservation or disclosure is reasonably necessary to: (a) comply with legal or regulatory process (such as a judicial proceeding, court order, or government inquiry) or obligations that HealthCodes DNA may owe pursuant to ethical and other professional rules, laws, and regulations; (b) enforce the HealthCodes DNA Terms of Service and other policies; (c) respond to claims that any content violates the rights of third-parties; or (d) protect the rights, property, or personal safety of HealthCodes DNA, its employees, its users, its clients, and the public.

NOTE: If you are participating in HealthCodes DNA Research, HealthCodes DNA will withhold disclosure of your personal information involved in such research in response to judicial or other government subpoenas, warrants or orders in accordance with any applicable Certificate of Confidentiality that HealthCodes DNA and/or any of its third party providers has obtained from the National Institutes of Health (NIH). There are limits to what the Certificate of Confidentiality covers so please visit the Certificates of Confidentiality Kiosk ( https://grants.nih.gov/grants/policy/coc/index.htm).

  1. Your choices
  2. Access to your account

If your Registration Information changes, you may access, correct or update most of it from your Account page. You may also modify and delete certain of your information. Please note that you may not be able to delete User Content that has been shared with others through the Service and that you may not be able to delete information that has been shared with third-parties, though we can work with you to prohibit your data from being shared with third-parties in the future. We will respond to your request to access within 30 days.

  1. Marketing communications

By registering for an account, you are agreeing that we may send you promotional emails about our Services. You can opt-out of such emails by clicking the “unsubscribe” button at the bottom of any of our or third-party promotional email communications. Please note that you may not opt-out of receiving non-promotional messages regarding your account, such as technical notices, purchase confirmations, or Service-related emails.

  1. Information you choose to share with others

You may decide to disclose your personal information to friends and/or family members, doctors or other health care professionals, and/or other individuals outside of our Services, including through third-party services such as social networks and third-party apps that connect to our website and mobile apps through our application programming interface (“API”). These third-parties may use your personal information differently than we do under this Privacy Statement. Please make such choices carefully and review the privacy policies of all other third-parties involved in the transaction. For example, if you have enabled a HealthCodes DNA sharing feature with another person who downloads a third-party app that uses our API, your information may also be obtained by that third-party app developer and, potentially, by other users of that third-party app.

In general, personal information, once shared or disclosed, can be difficult to contain or retrieve. HealthCodes DNA will have no responsibility or liability for any consequences that may result because you have released or shared personal information with others.

  1. Account closure

If you no longer wish to participate in our Services or no longer wish to have your personal information be used, you may close your account by sending a request to support@healthcodesdna.com. When closing an account, we remove all Genetic Information within your account (or profile) within thirty (30) days of our receipt of your request. As stated in any applicable Consent Document, however, Genetic Information and/or Self-Reported Information that you have previously provided and for which you have given consent to use in HealthCodes DNA Research cannot be removed from ongoing or completed studies that use the information. Our contracted genotyping laboratory may also retain your Genetic Information as required by local law and we may retain backup copies for a limited period of time pursuant to our data protection policies. In addition, we retain limited Registration Information related to your order history (e.g., name, contact, and transaction data) as long as your account is active or as needed to provide you services, as well as for accounting, audit and compliance purposes.

  1. Important Information
  2. Security measures

HealthCodes DNA takes seriously the trust you place in us. To prevent unauthorized access or disclosure, to maintain data accuracy, and to ensure the appropriate use of information, HealthCodes DNA uses a range of physical, technical, and administrative measures to safeguard your Personal Information. In particular, all connections to and from our website and mobile application are encrypted using Extended Validation Secure Socket Layer (EV SSL) technology.

Please recognize that protecting your Personal Information is also your responsibility. We ask you to be responsible for safeguarding your password, secret questions and answers, and other authentication information you use to access our Services. You should not disclose your authentication information to any third-party and should immediately notify HealthCodes DNA of any unauthorized use of your password. HealthCodes DNA cannot secure Personal Information that you release on your own or that you request us to release.

Your information collected through the Service may be stored and processed in the United States or any other country in which HealthCodes DNA or its subsidiaries, affiliates or service providers maintain facilities and, therefore, your information may be subject to the laws of those other jurisdictions which may be different from the laws of your country of residence.

  1. Business transactions

In the event that HealthCodes DNA goes through a business transition such as a merger, acquisition by another company, or sale of all or a portion of its assets, your information will likely be among the assets transferred. In such a case, your information would remain subject to the promises made in any pre-existing Privacy Statement.

  1. Linked websites

HealthCodes DNA provides links to third-party websites operated by organizations not affiliated with HealthCodes DNA. HealthCodes DNA does not disclose your information to organizations operating such linked third-party websites. HealthCodes DNA does not review or endorse, and is not responsible for, the privacy practices of these organizations. We encourage you to read the privacy statements of each and every website that you visit. This Privacy Statement applies solely to information collected by HealthCodes DNA.

  1. Children’s privacy

HealthCodes DNA is committed to protecting the privacy of children as well as adults. Neither HealthCodes DNA nor any of its Services are designed for, intended to attract, or directed toward children under the age of 18. A parent or guardian, however, may collect a saliva sample from, create an account for, and provide information related to, his or her child. The parent or guardian assumes full responsibility for ensuring that the information that he/she provides to HealthCodes DNA about his or her child is kept secure and that the information submitted is accurate.

  1. Changes to this Privacy Statement

Whenever this Privacy Statement is changed in a material way, a notice will be posted as part of this Privacy Statement and on our customers’ account login pages for 30 days. After 30 days the changes will become effective. In addition, all customers will receive an email with notification of the changes prior to the change becoming effective.

  1. Contact Information

If you have questions about this Privacy Statement, please email HealthCodes DNA at info@HealthCodesDNA.com.